Social Media Campaign Manager

Summary

Join Sleek as a Social Media Campaign Marketing Manager and own the regional execution and scaling of Facebook lead generation campaigns. You will be responsible for launching and scaling Facebook campaigns across multiple markets, building and managing a creative testing process, evaluating lead quality, and continuously optimizing campaign setup. This role requires a minimum of 1 year of hands-on experience managing Facebook/Meta lead generation campaigns, ideally in a B2B environment, and native speaker and writer of Traditional Chinese. You will be creating ad copy, providing creative direction, and running structured creative testing. The position offers flexibility, including remote work options and a generous paid time off policy. Sleek also provides competitive salaries, flexi benefits, and opportunities for personal and professional growth.

Requirements

• Minimum 1 year of hands-on experience managing Facebook/Meta lead generation campaigns, ideally in a B2B environment
• Native speaker and writer of Traditional Chinese
• Experience creating ad copy and providing creative direction across multiple markets
• Proven ability to run structured creative testing and optimise campaigns based on performance data
• Familiarity with HubSpot and ability to evaluate lead quality and collaborate with Sales on conversion improvements

Responsibilities

• Launch and scale Facebook campaigns starting with Hong Kong, then expanding to Singapore, Australia, and the UK—delivering profitable revenue at target ROAS through effective copywriting, audience selection, and optimization
• Build and manage a creative testing process that improves performance over time by identifying what resonates in each market and language, with clear rationale for ongoing creative direction
• Evaluate lead quality in HubSpot and partner with Sales to identify actions plans that improve conversion rates, and make ongoing adjustments to targeting, messaging, and campaign setup
• Continuously test and optimize campaign setup, including bidding strategies, ad types, creative grouping within Ad Sets, and audience structures to maximize efficiency and scale
• Provide structured performance reporting with actionable insights delivered daily, weekly, and monthly to guide decisions on budget, creative, and targeting

Benefits

• You’ll be able to work from home
• If you need to start early or start late to cater to your family or other needs, we don’t mind, so long as you get your work done and proactively communicate
• You can also work fully remote from anywhere in the world for 1 month each year
• We pay competitive market salaries and provide staff with generous paid time off and holiday schedules
• Additionally, you’ll be able to access our flexi benefits scheme for home office equipment or health and fitness expenditure, depending on your country of residence
• Certain staff at Sleek are also eligible for our employee share ownership plan and can share in the upside of our stellar growth trajectory as we work toward listing on a prominent stock exchange in the Asia Pacific region