Remote Group Manager
Grammarly
π΅ $174k-$266k
πRemote - United States
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Job highlights
Summary
Join Grammarly's Revenue Marketing team as a Group Manager, Account-Based Marketing to drive key account penetration and expansion. This role will be responsible for directing the strategy and team that supports customer upsell, cross-sell, and expansion.
Requirements
- Has 12+ years of relevant experience in B2B SaaS marketing and GTM functions, including at least 5 years of people management and 3+ years in a focused ABM leadership role
- Demonstrated ability to develop and execute successful ABM campaigns that drive measurable business impact
- Experience should highlight successful campaigns targeted at large Enterprise key accounts, demonstrating both creativity and effectiveness
- Excellent analytics skills, including experience with CRM, ABM, and marketing automation tools
- Strong leadership qualities, with the ability to motivate and guide a team towards achieving set objectives
- Demonstrated ability to work closely with sales teams, fostering a culture of collaboration between marketing and sales departments to ensure alignment on target accounts and objectives
- Outstanding communication and interpersonal skills, capable of building strong relationships with both internal teams and external clients
- Embodies our EAGER valuesβis ethical, adaptable, gritty, empathetic, and remarkable
- Is inspired by our MOVE principles: move fast and learn faster; obsess about creating customer value; value impact over activity; and embrace healthy disagreement rooted in trust
Responsibilities
- Create Grammarly's first account-based marketing strategy, focusing primarily on driving expansion revenue in partnership with our key account team
- Hire and develop a high-functioning team of strategists and campaign managers
- Deliver bespoke experiences, messaging, and product influence that unlock CXO and buying team engagement
- Work closely with the sales team to identify key accounts, understand their needs, and tailor marketing strategies to meet those needs
- Analyze market trends and competitors to adjust strategies and tactics accordingly
- Collaborate with the content and creative teams to develop personalized marketing materials and content for each account/segment
- Leverage data to measure campaign effectiveness, making data-driven decisions to optimize future ABM efforts
- Foster strong relationships with key stakeholders within target accounts
- Stay abreast of ABM best practices and emerging technologies, implementing new tools and strategies as appropriate
Benefits
- Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
- Disability and life insurance options
- 401(k) and RRSP matching
- Paid parental leave
- 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and unlimited sick days
- Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)
- Annual professional development budget and opportunities
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