Group Product Manager, Growth

Earnest
Summary
Join Earnest as a Group Product Manager, Growth and report to the Chief Product Officer. Drive experimentation on product funnels to optimize performance and maximize loan originations. Define and execute a product strategy to engage potential customers. Partner with engineering, data, and marketing teams to build a strong foundation for testing and personalization. Drive engagement and cross-sell from existing customers as new products launch. Develop APIs and embedded experiences to drive growth from partners. Lead and develop a small team of PMs. This role requires 7+ years of experience launching and growing a successful consumer digital lending or fintech product, 2+ years leading a team of Product Managers, and a data-driven philosophy. The position is based in the San Francisco Bay Area with flexible remote work options, requiring 3 days a month in the Oakland office.
Requirements
- 7+ years launching and growing a successful consumer digital lending or fintech product
- 2+ years experience leading a team of Product Managers
- Experience optimizing an online customer acquisition funnel with multiple channels and products
- Experience growing engagement from an existing base of customers, and finding ways to cross-sell and monetize that engagement
- A data-driven philosophy, which influences what you build and when you pivot
- Deep experience setting up, running, and measuring A/B tests
- Ability to manage and continuously optimize a testing roadmap based on opportunity size, customer insights, data analysis, and learnings from testing
- Has integrated martech infrastructure into an experience to enable growth through marketing and/or sales channels
- An entrepreneurial mentality, with the desire to change the world and an impatience to get there
- An ability to think strategically and see the big picture, but obsessed with the details of the customer experience, never missing an opportunity to benefit customers
- Executive presence with cross-functional team members of all levels, including C-level
- A Bachelor's degree in a technical field
Responsibilities
- Drive experimentation on our product funnels to optimize funnel performance and maximize the number of customers who originate a loan with Earnest
- Based on customer insights, define our strategy and execute a product strategy to engage and nurture customers who are not yet ready to become Earnest customers, but will be in the future
- Partner with peers on the engineering, data and marketing teams to ensure that we have a strong foundation for testing, personalization and funnel optimization
- As we launch new products, drive engagement and cross-sell from existing Earnest customers
- Develop APIs and embedded experiences that can drive growth from partners who serve similar customer bases
- Lead and develop a small team of PMs as a player/coach
Preferred Qualifications
- Experience with sophisticated testing methodologies such as contextual, multi-arm bandits
- Experience launching growth features or freemium offerings from 0-1
- Experience partnering closely with a marketing team to open up new distribution channels
- Experience building embedded product experiences with partners
Benefits
- Health, Dental, & Vision benefits plus savings plans
- Mac computers + work-from-home stipend to set up your home office
- Monthly internet and phone reimbursement
- Employee Stock Purchase Plan
- Restricted Stock Units (RSUs)
- 401(k) plan to help you save for retirement plus a company match
- Robust tuition reimbursement program
- $1,000 travel perk on each Earnie-versary to anywhere in the world
- Competitive days of annual PTO
- Competitive parental leave
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