Growth Analyst, Media Buying

Summary

Join TubeScience, a leading performance video agency, as a Growth Analyst (Media Buying) and make a significant impact. This expert-level role offers autonomy in maximizing ROI for both the company and clients through strategic media buying on Meta and other platforms. You will collaborate with cross-functional teams, manage large budgets, optimize campaigns for performance, and generate insightful reports. The ideal candidate possesses extensive experience in digital advertising, particularly with Meta Ads Manager, and strong analytical skills. This fast-paced, data-driven environment offers unique opportunities to learn and grow within a performance-based company.

Requirements

• 3+ years of digital advertising experience (inclusive of experience in direct response marketing)
• Experience driving ad strategy and execution on Snap, TikTok, Google, and Pinterest
• Strong quantitative reasoning and data analysis capabilities with a proficiency in Excel
• Expert knowledge of Meta Ads Manager
• Experience leading the strategy and day-to-day management of Facebook Ad programs spending over $1 Million /month
• Strong attention to detail and project organizational skills
• Strong communication with internal and external stakeholders

Responsibilities

• Autonomously develop, implement, and manage media buying strategies for TS Paid Social Media campaigns for current clients with focus on Meta
• Create and implement Paid Social campaigns, focusing on Meta; Utilize your expertise in Paid Social to create and execute strategic campaigns including but not limited to Facebook Ads, Instagram Ads
• Strategically manage bids to ensure competitive ad placements and cost-effectiveness
• Continuously monitor and analyze campaign performance metrics to identify areas for improvement and optimization for clients to execute on. Make data-driven decisions to enhance click-through rates (CTR), conversion rates, and overall return on ad spend (ROAS) while reducing customer acquisition cost (CAC)
• Efficiently allocate budgets across campaigns and ad groups to maximize ROI and achieve clients' desired outcomes
• Oversee the media strategy for a portfolio of major advertisers reaching $1M+/month in revenue
• Generate regular reports on campaign performance, providing actionable insights and recommendations to clients and internal stakeholders
• Weekly data reports to monitor campaign performance to generate insightful reports for internal team members and external team members, and effectively communicate these insights to individuals who don’t regularly engage with this type of metrics and/or data (post-production teams, strategy teams, etc.)
• Able to serve as the subject matter expert on social media buying (emphasis on Meta) to advise and enhance clients revenue portfolio to expand clients growth potential
• Strong organizational skills and the ability to juggle multiple priorities and deadlines
• A strategic and analytical thinker who follows through to execution with unyielding attention to details
• Data-driven and results-oriented
• Able to hit the internal revenue targets across client accounts (varying percentages across client platforms)
• Able to hit client revenue targets across client accounts (varying depending on client goals / products / strategy)

Preferred Qualifications

• Experience querying FB’s ads api
• Experience with SQL and BI tools
• Experience working on a collaborative team with creatives
• Experience creating videos for social media