Growth Campaign Manager

Summary

Join FreeWill, an award-winning social-good startup, as their Growth Campaign Manager! This fully remote role, open to most US locations, focuses on designing and executing multi-channel marketing campaigns using automation tools. You will collaborate with various teams to ensure effective messaging and lead generation. The ideal candidate possesses 3+ years of B2B demand generation experience and proficiency in marketing automation tools. FreeWill offers a competitive salary ($90,000-$110,000 depending on experience), excellent benefits, and a supportive work environment. They are committed to diversity and inclusion and encourage applications from all qualified individuals. The hiring process involves several interviews and a work sample.

Requirements

• 3+ years experience in B2B demand generation, growth marketing, or campaign management
• Natural storyteller with superior written and verbal communication skills
• Proficiency with marketing automation and sales engagement tools (HubSpot, Outreach.io, Clay, etc.)
• Strong understanding of outbound strategy and ABM
• Ability to interpret campaign data and make fast, iterative improvements
• Collaborative mindset with experience working across Sales and Marketing
• Comfortable using AI-powered tools and exploring new tech to improve efficiency
• Detail-oriented and a self-starter

Responsibilities

• Own campaign execution for outbound and inbound marketing motions using Outreach, HubSpot, 6sense, ZoomInfo, and similar tools (with support from our internal AI team as needed)
• Work with the internal AI team to build and maintain automated workflows that engage prospects across channels and surface qualified leads for SDR follow-up
• Align with sales leadership on outbound priorities by channel, segment and sector
• Collaborate with Product Marketing to align messaging, positioning, and offers across touchpoints
• Build and optimize compelling, high-performing sequences that leverage demand gen content and resources (e.g. webinars, toolkits, case studies)
• Partner with Sales to define SDR triggers and handoff processes that maximize conversions
• Partner with the demand generation team to optimize ABM campaigns for target accounts and event outreach, ensuring efforts are integrated and deliver a cohesive experience across all touchpoints
• Track key performance metrics (response rates, conversion to meeting, lead quality) and make data-driven optimizations
• Test and iterate constantly to improve campaign performance and unlock scalable growth

Benefits

• Work from home
• Unlimited PTO
• Flexible hours
• Competitive salary
• Commuter benefits
• Company stock options
• 401k
• Medical/Dental/Vision (some single coverage medical plans are 100% employer paid, subsidized rates for spousal, parent-child, and family coverage)
• Short-term and long-term disability insurance
• Life and AD&D insurance
• Free One Medical membership
• Paid parental leave for all parents