Senior Growth Manager

Summary

Join Freebird, a rapidly growing DTC personal care brand, as their Senior Growth Manager, Paid Social. This high-impact role involves managing multi-million dollar monthly ad spend across Meta platforms (Facebook & Instagram). You will oversee campaign execution, optimization, creative testing, and performance reporting, collaborating with cross-functional teams. The ideal candidate possesses extensive experience in Meta ad buying, a deep understanding of performance metrics, and a proven ability to manage high-volume creative testing. This role offers significant autonomy, resources, and opportunities for growth within a dynamic and innovative team. Freebird provides a fully remote work environment and a comprehensive benefits package.

Requirements

• 3–5+ years of hands-on Meta buying experience with budgets of $1M+/month
• Mastery of Meta’s ad systems (CBO/ABO, placements, bidding, exclusions, account structure)
• Deep understanding of performance metrics and attribution (CAC, MER, LTV, incrementality)
• Experience collaborating with creative teams and guiding high-velocity testing
• Analytical, organized, and fluent in testing frameworks and campaign structures
• Clear communicator who proactively shares insights, wins, and ideas
• Hungry, resourceful, and thrives in a fast-paced, growth-focused team

Responsibilities

• Launch and manage high-volume paid social campaigns with a performance mindset
• Maintain clean, scalable Meta account architecture (CBO/ABO, exclusions, segmentation, naming conventions)
• Monitor CAC, ROAS, CVR, CTR, MER, and contribution margin daily—scaling winners, killing losers
• Build and implement automated rules to minimize spend inefficiencies and optimize delivery
• Own daily, weekly, and monthly pacing across campaigns—adjusting allocation based on real-time results and business goals
• Contribute to forecasting and scenario planning by audience, geo, funnel stage, and seasonal trend
• Participate in strategic budgeting conversations with leadership (e.g., offer changes, new channel launches, LTV expansion)
• Run structured, high-volume creative tests (50–70+ adsets/week) across multiple personas, landing pages, and funnel stages
• Identify winning angles, hooks, formats, and storytelling devices—use data to guide rapid creative iteration
• Partner with the in-house creative team to brief concepts, provide test-based feedback, and scale what converts
• Use attribution tools (Triple Whale, Northbeam, GA4, Shopify, etc.) and incrementality testing (e.g., geo-holdouts, conversion lift) to inform decisions
• Analyze blended and down-funnel performance across acquisition cohorts
• Maintain a structured testing roadmap and creative insights tracker to consolidate learnings and spot trends
• Collaborate with CRO and Ecommerce teams to align campaign strategy with landing pages, funnel flows, and A/B tests
• Work closely with creative, tech, and product to ensure message match and funnel consistency
• Share results, test updates, and campaign walkthroughs regularly via reports, Looms, and Slack

Preferred Qualifications

• Experience managing TikTok, Pinterest, or Snapchat campaigns
• Familiarity with landing page testing, CRO tools, and Shopify optimization

Benefits

• Fully Remote Flexibility: Work from wherever you thrive best
• Comprehensive Medical Benefits: Premium medical plans designed to support your health and wellness
• Competitive Compensation & Bonuses: A strong base salary + performance bonuses tied to impact
• 401(k) with Company Match: Helping you plan and save for the long-term
• Unlimited PTO: Take the time you need to recharge and show up at your best
• Opportunities for Growth: Elevate your career with the chance to scale into a senior leadership position