Growth Director

Summary

Join Trafilea, a dynamic Tech E-commerce Group, as their Growth Marketing Manager! This remote position requires developing and leading marketing strategies to achieve ambitious targets for customer acquisition, revenue, and growth across multiple brands. You will manage media platforms (Meta, Pinterest, TikTok, YouTube) with significant budgets, optimize the media buying setup, and lead the creative strategy. The role demands a data-driven approach, focusing on improving the entire customer funnel, from paid media to the thank you page, including upselling opportunities. Trafilea offers a collaborative environment, growth opportunities, and a great benefits package.

Requirements

• At least 5 years of experience working on developing marketing strategies
• Dynamic, highly ambitious individual
• Proven experience managing cross-functional teams for creatives, engineering and marketing
• Superb communication, collaboration, and problem-solving skills
• Extensive experience in gathering and interpreting consumer data and information
• Solid knowledge of online customer engagement platforms and channels
• Great organizational and time management abilities
• Demonstrated attention to detail and ability to comprehend complex, technical challenges

Responsibilities

• Develop the strategy and lead the Tactics to take the owned products to accomplish the defined targets for Customer Acquisition, Revenue, Profit, and YoY Growth
• Data Driven Approach for an Effective analysis of trends, and most importantly, strategize based on the information we get
• Lead the strategy and execution end to end from the platform setup, the platform creatives to the thank you page across the entire product funnel (both the product page and landing page) of specific products in defined Media platforms (Pinterest, Tik Tok, Google, Youtube
• You are the main owner of delivering acquisition results for our website revelbeauty.com to grow to $15,000,000 in the first year with a 5% EBITDA Margin
• Lead the strategy and investment on media platforms such as Meta, Pinterest, TikTok, and YouTube with budgets above $1,000,000 per month
• Implement and improve the Media buying setup in the platform considering campaign structure and creative setup to deliver a diversified product communication to be sustainable over time
• Manage and lead the creative strategy per product, audience, and traffic source considering the brand standards
• Identify and prioritize the 20/80 improvements on a monthly, bi-weekly, and weekly basis to ensure execution is focused on the key opportunities to accomplish our goals
• Upselling funnel: Take advantage of our proprietary one-click upsell software to test the right combinations of upselling and downselling to maximize the profit per visitor and increase the profit per order
• The funnel responsibility goes from the understanding of the messaging we have on the paid media platform going through the potential pretender (if any), the product page, cart page, checkout, upselling funnel, and thank you page

Benefits

• Collaborate with world-class talents in a data-driven, dynamic, energetic work environment
• Opportunity to grow and develop both professionally and personally
• Safe space to be who you truly are, with a commitment to diversity, equity, and inclusion
• Openness to new ideas and initiatives
• Great benefits package including remote work, 15 working days of paid holidays, Learning subsidy, and more!