Director, Growth Marketing

Summary

Join SoundStack, a technology and services company for podcast and digital audio businesses, as their Director, Growth Marketing. Reporting to the CMO, you will be the SEO/AEO expert, responsible for expanding SEO and AEO, creating demand generation content, collaborating on new initiatives, and managing campaigns across various platforms. You will also create materials for the business development team and compile performance reports. This role requires 3-4 years of marketing experience in media/ad tech/SaaS, with expertise in SEO/SEM/AEO, a bachelor's degree, and a foundational understanding of the audio segment. The position offers a casual work environment, remote work options, a competitive compensation package, flexible working arrangements, training opportunities, and the chance to work with an inclusive team.

Requirements

• 3-4 years experience in marketing, ideally in media/ad tech/SaaS, with particular expertise in SEO/SEM/AEO
• Bachelor’s degree (which does not necessarily have to be in marketing)
• Foundational understanding of the audio segment (podcasting, streaming radio)
• Great spirit with a desire to learn and build on your expertise
• Great writing skills
• Solid understanding of demand gen strategies and tactics, and daily hands on experience, including: SEO/SEM/AEO
• Solid understanding of demand gen strategies and tactics, and daily hands on experience, including: Content development
• Solid understanding of demand gen strategies and tactics, and daily hands on experience, including: Sourcing prospects
• Solid understanding of demand gen strategies and tactics, and daily hands on experience, including: Ad buying, management, and optimization

Responsibilities

• Own/expand SEO and AEO (Answer Engine Optimization) – including plan, daily management, site content, keywords, backlinks, reporting, etc
• Create demand gen content like articles, blogs, video, case studies, infographics, data reports, and more
• Create materials to enable business development team – decks, onesheets, videos, etc
• Collaborate with the team on strategy and the development of new initiatives/pieces
• Create campaigns and landing pages in CRM/email platform, as well as ad platforms (Google, LinkedIn, etc.), and manage them end-to-end
• Further develop website ideas, including copy, for new sections
• Compile reports and retrospectives on campaign performance
• Serve both the SoundStack and Live365 sides of the business

Benefits

• Casual and friendly work environment
• Work remotely from your home
• A competitive compensation package, with flexible working arrangements and training opportunities to help you grow and develop your professional skill set
• We're a growing company which values promoting from within
• Work with an inclusive, international/multi-cultural team