Growth Manager

Summary

Join Awesome Motive, a company behind popular web apps, as a Growth Marketing Manager to lead strategic initiatives across marketing channels. You will be responsible for acquiring, engaging, and retaining users, utilizing various marketing methods such as content marketing, email marketing, and paid advertising. This role requires a data-driven approach, strong analytical skills, and experience in managing teams. You will leverage data to make decisions, improve conversion rates, and build targeted landing pages. The ideal candidate has 4+ years of experience in growth marketing for SaaS products and expertise in SEO, copywriting, email marketing, CRO, PPC, and affiliate marketing. Awesome Motive offers a remote work environment, competitive salary, benefits, and professional development opportunities.

Requirements

• Have over 4 years of experience in growth marketing for product-led/ freemium SaaS, ideally in the B2B/SMB space, and have achieved direct business growth impact through successful growth initiatives
• Be well-versed in best practices for SEO in marketing site content, including blog posts, and be fluent in commonly used tools such as Semrush, Clearscope, and Ahrefs
• Have strong personal experience with copywriting, as well as leading and reviewing the work of copywriters
• Demonstrate and teach best practices within email marketing, from crafting individual emails to creating complete targeted campaigns and evaluating effectiveness to drive improvement over time
• Have personally written and iterated upon multiple email campaigns for SaaS products
• Have expertise in best practices for CRO, Funnels, Testing & Optimization for SaaS products
• Have knowledge and experience in pricing page tests, countdown timers, popups, etc
• Have experience in Google Ads, Facebook Ads, and Google Search Console for PPC
• Know how to build and maintain partnership relationships
• Have managed an affiliate program
• Be experienced in using GA (preferably GA4), and digital marketing channels

Responsibilities

• Utilize Content Marketing, Email and SMS Marketing, Pay Per Click, Sponsorships, Affiliates and Partnerships, Social Media, and Freemium Software to grow new sales
• Strategize, plan, and implement both long and short-term processes to meet targets, emphasizing priorities in process development and documentation
• Facilitate data-driven decision-making by collecting, analyzing, interpreting, and visualizing data, providing actionable insights, and promoting data literacy within the organization
• Directly manage a team of growth professionals, including independently making decisions to ensure team performance & cohesion
• Design and implement website A/B tests to improve conversion rates and funnel performance
• Conceptualize and build new targeted landing pages for various channels and users
• Provide conversion-focused copywriting feedback and suggestions for newsletters, customer-facing websites, our apps and plugins, and ad copy
• Strategize and execute high-visibility promotions across all digital marketing channels
• Research competitor's UI/UX trends and work with the team to articulate new features/ideas to help us remain competitive
• Control qualified traffic to our website by designing and executing strategies to improve our search engine rankings
• Develop and execute an outbound marketing strategy to complement our existing inbound strengths
• Maintain in-depth familiarity with growth-related procedures and workflows
• Respond promptly to growth team members' queries and escalations
• Uphold and promote the core values of Awesome Motive
• Conduct research before escalating issues and proactively identify trends and process improvements
• Provide oversight for PPC campaigns, PPC keyword research, and program ROAS
• Provide oversight for Affiliate Marketing and Partnerships
• Directly supervise the work of content marketing team members
• Assist in crafting better internal processes and systems by documenting the work of the Growth team

Preferred Qualifications

• Have experience working in the admin area of self-hosted WordPress sites as a site owner/developer/etc
• Have experience with support specifically for WordPress
• Have trained managers and had managers as direct reports

Benefits

• Competitive Salary
• Term Life Insurance and Accidental Death & Dismemberment for all full-time team members during their employment
• Health, Dental, and Vision Insurance benefits for full-time U.S. employees
• Health Insurance benefits for all employees in India, Pakistan, Brazil, Philippines, Ukraine, Poland, Romania, Nepal, Kenya, Mexico, Nigeria, Spain & Jamaica
• Work from your home
• Flexible PTO after 90 days of employment
• Holidays (based on your location)
• Paid Parental Leave
• We happily provide or reimburse software you’ll need as well as books or courses that promote continued learning
• We cover all costs of company travel (including our annual all-company retreat and mini-team meetups)
• Additional Perks include AM Welcome Box for new team members, Yearly Anniversary Gifts, and Technology Stipend each work anniversary
• We give you the opportunity to solve challenging and meaningful problems that make a difference
• Ability to work with some of the best people in the business through frequent, if not daily, interactions