Senior Manager, Growth Marketing

Summary

Join Cedar as a Sr. Manager, Growth Marketing (New Verticals) and play a crucial role in expanding our reach within the dental and orthodontic provider segments. You will develop and execute multi-channel marketing strategies to generate qualified leads, manage paid acquisition channels, and optimize marketing performance. This role requires strong analytical skills, experience with various marketing platforms, and a proven track record of successful lead generation. Cedar offers a competitive salary, equity, and a comprehensive benefits package, including unlimited PTO, 16 weeks of paid parental leave, and various diversity initiatives. We are a high-growth company committed to improving the U.S. healthcare system, offering a chance to make a significant impact.

Requirements

• 5+ years of experience in B2B growth marketing or demand generation, preferably in SaaS or healthcare technology
• Proven track record of driving successful lead generation campaigns across multiple digital channels
• Strong expertise with paid digital marketing platforms (Meta, LinkedIn, Google Ads) and marketing analytics tools
• Experience with marketing automation platforms, CRM systems, and campaign management
• Demonstrated ability to optimize marketing performance metrics such as CAC and conversion rates
• Data-driven approach with strong analytical skills and ability to translate insights into actionable strategies
• Excellent project management abilities with strong attention to detail and results orientation

Responsibilities

• Develop and execute comprehensive marketing strategies to drive qualified leads for dental and orthodontic provider segments
• Manage paid acquisition channels including Meta, LinkedIn, Google, and other digital platforms
• Plan and execute targeted event marketing initiatives specific to dental and orthodontic industries
• Design and implement innovative lead generation campaigns to meet growth objectives and acquisition targets
• Own the end-to-end marketing lifecycle from awareness to conversion for new vertical segments
• Create and optimize lead nurturing programs to effectively move prospects through the sales funnel
• Develop segmented email marketing campaigns tailored to dental and orthodontic provider needs and pain points
• Collaborate with sales teams to ensure seamless lead handoff and conversion optimization
• Track and analyze key performance metrics including CAC, MQL rate, and conversion metrics
• Provide regular reporting on campaign performance and growth initiatives
• Identify opportunities for optimization across channels to improve efficiency and ROI
• Research and implement new marketing channels and approaches to accelerate acquisition in dental and orthodontic segments

Benefits

• Salary Range*: $119,000 - $140,000 annually
• This role is equity eligible
• This role offers a competitive benefits and wellness package
• Unless stated otherwise, most roles have flexibility to work from home or in the office, depending on what works best for you
• For exempt employees: Unlimited PTO for vacation, sick and mental health days–we encourage everyone to take at least 20 days of vacation per year to ensure dedicated time to spend with loved ones, explore, rest and recharge
• 16 weeks paid parental leave with health benefits for all parents, plus flexible re-entry schedules for returning to work
• Diversity initiatives that encourage Cedarians to bring their whole selves to work, including three employee resource groups: be@cedar (for BIPOC-identifying Cedarians and their allies), Pridecones (for LGBTQIA+ Cedarians and their allies) and Cedar Women+ (for female-identifying Cedarians)
• Competitive pay, equity (for qualifying roles) and health benefits that start on the first of the month following your start date (or on your start date if your start date coincides with the first of the month)
• Cedar matches 100% of your 401(k) contributions, up to 3% of your annual compensation
• Access to hands-on mentorship, employee and management coaching, and a team discretionary budget for learning and development resources to help you grow both professionally and personally