Senior Growth Manager, Mid Market

Summary

Join MaintainX, a leading Asset and Work Intelligence platform, as a Sr. Growth Manager, Mid Market! In this remote role (Canada or USA), you will drive qualified pipeline growth through inbound, outbound, and account-based strategies within the Mid-Market segment. You'll develop and execute multi-channel marketing programs, collaborate with cross-functional teams, and leverage data-driven insights to optimize campaigns. Success requires proven experience in B2B demand generation and a strong analytical background. MaintainX offers competitive compensation, benefits, and a collaborative work culture.

Requirements

• 4-year undergraduate degree (quantitative field of study strongly preferred)
• 5+ years of experience in B2B Demand Generation, Segment Marketing, or ABM, ideally within B2B SaaS, with demonstrated success in driving pipeline growth
• Prior experience marketing to Mid-Market or Enterprise-level organizations, understanding their specific buying processes, needs, and behaviors
• Proven ability to build and execute targeted, segment-specific marketing campaigns
• Exceptional analytical skills, highly quantitative, and comfortable interpreting complex data sets and analytics to optimize strategies and tactics
• Strong ability to craft compelling and tailored messaging across various marketing assets (webinars, emails, case studies, social media posts)
• Self-driven, highly motivated, and able to thrive in a fast-paced environment
• Excellent communication and collaboration skills, able to effectively align stakeholders across marketing, sales, and product teams

Responsibilities

• Develop, manage, and execute full-funnel, multi-channel marketing programs that drive pipeline growth for the Mid-Market segment
• Collaborate cross-functionally with Product Marketing, Lifecycle, Sales, XDRs, and Channel Managers to develop effective messaging, positioning, and campaign strategies
• Leverage account-based strategies to engage target accounts across channels—developing personalized, segment-specific campaigns that increase engagement, accelerate deal cycles, and drive pipeline growth
• Establish, monitor, and optimize KPIs for Mid Market success; continuously monitor and optimize campaigns, utilizing rigorous quantitative analysis to continuously iterate and improve performance to meet pipeline targets
• Track and analyze key campaign metrics. Regularly communicate insights and learnings across departments to ensure alignment and drive continuous improvement
• Act as a segment subject matter expert, continuously researching market trends, competitor insights, and customer needs to inform targeted strategies

Preferred Qualifications

Experience with tools like Demandbase, Hubspot, Salesforce, Clay, and Asana

Benefits

• Competitive salary and meaningful equity opportunities
• Healthcare, dental, and vision coverage
• 401(k) / RRSP enrollment program
• Take what you need PTO