Growth Manager, Field & Virtual Events

Hyperscience
Summary
Join Hyperscience, a leader in hyperautomation, as the Growth Manager, Field & Virtual Events. You will be responsible for planning and executing both in-person and virtual events globally, ensuring alignment with growth objectives. This role requires strong communication skills, a passion for driving engagement through events, and a deep understanding of marketing funnels. You will collaborate with cross-functional teams to deliver seamless event experiences, track event performance metrics, and manage vendor relationships. Additionally, you will be responsible for creating engaging event materials, drafting email campaigns, and tracking leads generated from events.
Requirements
- 3+ years of experience in marketing or related roles, preferably in B2B/SaaS
- Proven track record in planning and executing corporate events, branded roadshows, and field events that drive revenue
- Strategic mindset with the ability to align initiatives with business goals
- Excellent communication and presentation skills with strong cross-functional collaboration
- Analytical skills to measure and analyze the impact of campaigns
- Proficiency in Marketing Tech: HubSpot, Salesforce, ON24
- Willingness to travel for in-person events as needed
Responsibilities
- Coordinate logistics for both in-person and virtual events (e.g., webinars), ensuring alignment with growth objectives
- Partner with cross-functional teams to deliver seamless event experiences, from setup to follow-up
- Track timelines, deliverables, and communicate updates to stakeholders for smooth operations
- Monitor event performance metrics to evaluate and improve future events
- Collaborate with content and design teams to create engaging event materials: presentations, invitations, emails, advertisements, and promotions
- Draft & send email campaigns, social media content, and other communications to drive event attendance
- Ensure all content aligns with event goals and resonates with target audiences
- Maintain open communication with sales, marketing, and customer success teams to align event objectives
- Assist in managing vendor relationships and negotiations to ensure quality event services
- Support post-event follow-up strategies to capitalize on engagement opportunities
- Track leads generated from events and support lead-nurturing strategy development
- Ensure accurate CRM data entry for post-event analysis and tracking
- Assist with reporting on success metrics to assess ROI and engagement impact
Preferred Qualifications
Experience or familiarity with paid media campaigns, particularly LinkedIn advertising and Google search
Benefits
- Top-notch healthcare for you and your family
- A 100% 401(k) match for up to 6% of your annual salary
- Flexible PTO with the approval of your manager
- 12 weeks of parental leave and an additional 4 weeks for birthing parents
- Stock options