Senior Manager of Field Marketing & Events

Summary

Join SponsorUnited, a rapidly growing sports and entertainment technology platform, as a Senior Manager of Field Marketing & Events. This 100% remote role (with occasional travel) involves building and executing a comprehensive field marketing and events strategy. You will drive account-based marketing alignment, partner with cross-functional teams, lead customer advocacy, and measure the impact of your efforts. The ideal candidate has B2B marketing experience, a focus on field marketing or ABM, and a proven track record of developing integrated campaigns. Success in this role means creating measurable impact across lead generation, brand influence, and account acceleration.

Requirements

• Experience in B2B marketing with a focus on Field Marketing, Experiential & Event Marketing, or ABM in a high-growth or SaaS environment
• Proven success in developing integrated campaigns that include live and virtual experiences tied to pipeline generation
• Deep understanding of full-funnel marketing and account-based engagement
• Strategic mindset with analytical rigor — you love data and know how to extract insights that drive action
• Excellent collaboration and communication skills, especially across Sales and CS
• Willingness to travel ~2–3 times/month for in-market events and meetings

Responsibilities

• Build and execute a comprehensive Field Marketing & Events strategy across hosted experiences, third-party activations, executive forums, customer-led events, webinars, etc
• Drive Account Based Marketing alignment through localized and account-specific activations that move priority targets through the funnel
• Partner cross-functionally with Sales, Customer Success, and Marketing to drive pipeline and relationship-building through strategic event programming
• Lead customer advocacy programming, including the identification of influencers, activation of speaker opportunities, and co-hosted events and webinars
• Partner with Content Marketing to source stories, testimonials, and case studies from customer engagements and events, amplifying these across channels to support brand and sales efforts
• Activate post-event engagement and content strategies by repurposing panels, interviews, and speaking sessions into scalable digital content and thought leadership
• Measure what matters — report on pipeline impact, engagement, and ROI across all field efforts to inform ongoing strategy
• Develop and manage playbooks for scalable execution of repeatable programs and tailored event experiences
• Select and manage third-party events and sponsorships that best position SponsorUnited in front of strategic stakeholders
• Act as an internal evangelist for the power of experiential and relationship marketing within a data-driven GTM motion

Preferred Qualifications

Experience in the sports, media, entertainment, or sponsorship sectors is a plus

Benefits

• Join a rapidly scaling company at the intersection of technology, data, and sports & entertainment
• Drive impact in a highly visible role with the opportunity to shape our GTM strategy through experiential engagement