Growth Marketer - Ad Networks & CRO Focus

Summary

Join Trafilea, a global eCommerce group leveraging AI and data-driven strategies, as a Growth Marketer focused on CRO and ad networks. You will lead and scale multi-million-dollar campaigns across various platforms, conduct performance experiments, optimize conversion rates, and develop data-driven creative strategies. Responsibilities include managing creative fatigue, performing strategic analysis, benchmarking competitors, and collaborating with cross-functional teams. The ideal candidate possesses a deep understanding of CRO, A/B testing, and analytics tools, along with strong communication and analytical skills. Trafilea offers a dynamic remote work environment, growth opportunities, and a comprehensive benefits package.

Requirements

• 2+ years managing performance campaigns and developing marketing strategies
• Deep understanding of CRO, A/B testing frameworks, and statistical interpretation
• Highly analytical and fluent in Excel/Sheets, Looker Studio, or similar analytics tools
• Strong grasp of conversion psychology, pricing dynamics, and consumer behavior
• Ability to communicate test results, hypotheses, and strategic actions clearly
• Passion for data, experimentation, and decision-making under uncertainty
• Growth mindset: comfortable failing fast, learning faster
• Background in engineering, data science, or economics

Responsibilities

• Lead and scale multi-million-dollar campaigns across ad networks and native platforms, managing budget pacing, bid strategies, and funnel flows for maximum ROI
• Design and execute controlled experiments to test audiences, placements, bidding logic, prelanders, and offers, applying rapid optimizations based on data
• Plan, run, and analyze A/B and multivariate tests across product pages, checkout, and upsell flows, optimizing for profit per visitor while balancing ROAS, AOV, and margins
• Translate performance data and consumer psychology insights into high-converting hooks, angles, and structured creative iterations across all ad formats
• Proactively monitor creative performance to detect early signs of fatigue and implement timely, tested replacements to sustain growth velocity
• Leverage BI tools, dashboards, and advanced spreadsheet analysis to deliver actionable insights, forecast trends, and inform strategic decision-making
• Continuously analyze market trends and competitor strategies to generate hypotheses and refine paid media, CRO, and creative approaches
• Collaborate with creative, CRO, and product teams to align messaging, testing frameworks, and performance goals, ensuring short-term wins align with long-term brand growth

Preferred Qualifications

Experience ad networks, native ads, or programmatic environments is a plus

Benefits

• Remote work
• 15 working days of paid holidays
• Learning subsidy