Growth Marketer Junior

Summary

Join our team as a Junior Growth Marketer and contribute to the success of our new mobile app designed for microfinance clients. You will be responsible for planning, executing, and optimizing digital marketing campaigns across various platforms to drive app adoption, activation, and retention. Collaborate with cross-functional teams to develop data-driven strategies and create engaging content. Monitor campaign performance, analyze results, and provide recommendations for improvement. This role requires strong analytical skills, excellent communication, and empathy for our target audience. We offer a flexible work environment with home office options and a comprehensive benefits package.

Requirements

• 1–2 years of experience in digital campaigns (ideally via Facebook, Google, or messaging channels)
• Basic knowledge of CTR, CAC, CPA, conversion rates, retention, etc
• Analytical thinking and results-oriented mindset
• Strong writing and communication skills
• Empathy and sensitivity when working with non-digitized or financially underserved audiences

Responsibilities

• Launch digital marketing campaigns on platforms like Facebook Ads, Google Ads, WhatsApp, SMS, and other relevant channels
• Monitor campaign performance using analytics tools (Google Analytics, Meta Business Suite, etc.)
• Suggest and implement improvements based on conversion, click-through, and retention data
• Collaborate with design and content teams to create culturally relevant and engaging assets
• Assist in A/B testing to optimize messaging, visuals, calls to action, and segmentation
• Properly segment clients by behavior, region, or digital profile
• Document results, learnings, and recommendations for future campaigns
• Understand and adapt to client digital barriers and needs

Preferred Qualifications

• Experience with digital or fintech products in emerging markets is a plus
• Bonus: basic use of Excel, Google Sheets, Canva, and mass messaging platforms

Benefits

• Home Office
• Flexible Schedule
• Birthday off
• Vacations from day one
• Life insurance
• Insurance for Major Medical Expenses (50% coverage)
• Saving fund (you save 6% of your monthly salary, and we match that 6% for you)
• Support for remote work (Electricity and Internet)
• AWS Certifications
• Free courses or trainings
• English Classes
• Dining Room (Guadalajara only)
• Sports fields (Guadalajara only)
• Gym (Guadalajara only)