Growth Marketing Manager

Summary

Join Propelus as a Growth Marketing Manager and drive company growth through innovative marketing strategies focused on the CE Broker solution. Develop and execute comprehensive growth campaigns across various channels, including digital advertising, content marketing, and social media. Collaborate with cross-functional teams to optimize customer acquisition and retention. Analyze marketing data to identify trends and opportunities for improvement. Mentor junior marketing team members and partner with sales to align marketing and sales efforts. Stay up-to-date on industry trends and best practices. This role requires a Bachelor's degree in Marketing or a related field, 5+ years of experience in growth marketing, and strong analytical and communication skills.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred
• 5+ years of hands-on experience in growth marketing, digital marketing, or a related role within a healthcare, technology or software company
• Proven track record of developing and executing successful growth marketing strategies that have driven significant revenue growth
• Deep understanding of digital marketing channels, including paid advertising (e.g., Google Ads, social media advertising), SEO, content marketing, email marketing, and social media
• Experience in planning and managing events, like trade show exhibits
• Strong analytical skills and experience with data analysis tools (e.g., Google Analytics, Mixpanel, Tableau) and A/B testing platforms
• Excellent communication, collaboration, and presentation skills
• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce)
• Ability to work independently and as part of a team, with a strong focus on results
• Strong project management skills and the ability to manage multiple projects simultaneously
• Experience mentoring or leading junior marketing team members

Responsibilities

• Develop and execute high-impact growth opportunities across various marketing channels, including digital advertising, content marketing, email marketing, social media, partnerships, and events
• Develop and execute comprehensive growth marketing strategies aligned with company objectives and unique target audience needs, focusing on user acquisition, activation, retention, and revenue growth
• Develop and execute multi-channel marketing campaigns across appropriate channels (e.g., paid advertising, SEO, content marketing, email marketing, social media, events, etc.)
• Maintain a comprehensive content calendar as well as develop content such as blogs, social media, and other high-value content for the different audiences
• Support planning for trade show exhibits and sponsorships
• Stay up-to-date on the healthcare industry trends related to our CE Broker solution and identify topics of interest to our various audiences
• Analyze data from multiple sources (e.g., marketing automation platforms, web analytics, CRM) to identify trends, insights, and opportunities for optimization
• Manage and optimize marketing budgets to maximize ROI and achieve growth targets
• Develop and maintain a deep understanding of the company’s target audience, customer journey, and competitive landscape to inform marketing decisions
• Develop and maintain detailed reporting dashboards to track key performance indicators (KPIs) and provide regular updates to stakeholders
• Stay up-to-date on the latest growth marketing trends, technologies, and best practices, and proactively identify opportunities to implement new approaches
• Mentor and guide junior marketing team members, sharing your expertise and providing feedback on their work
• Partner with sales to align marketing and sales efforts, ensuring a seamless customer journey and maximizing lead generation and conversion

Preferred Qualifications

• Experience with project management platforms like Monday.com a plus
• Proficiency in Content Management Systems like Wordpress a plus

Benefits

• Professional development allowance to help you grow in the ways that mean the most to you
• Flexibility for balancing work with the rest of life and ample PTO, including paid time off for volunteering and for becoming a new parent
• 401K with company matching, as well as financial planning education and resources
• Employees choose from HSA, FSA and traditional insurance options for medical, dental, and vision coverage for themselves and dependents
• Wellness benefits - we’ll help you pay for fitness endeavors and organic produce delivery services