Growth Marketing Associate

Summary

Join AllTrails, the world's leading outdoors platform, as a remote Paid Social Marketing Manager! This role focuses on executing performance marketing strategies on paid social channels to acquire new users. You will drive new marketing initiatives, analyze performance trends, and leverage data to optimize strategies. The ideal candidate possesses 2+ years of B2C digital marketing experience with a focus on paid social and mobile user acquisition, along with expert data analysis skills. AllTrails offers a competitive salary, comprehensive benefits, unlimited PTO, flexible parental leave, and a supportive remote work environment. This is a fantastic opportunity to contribute to a growing company while making a positive impact on people's connection with the outdoors.

Requirements

• 2+ years in B2C digital marketing with experience in mobile user acquisition, specifically paid social channels
• Expert data analysis skills, adept at manipulating large datasets and extracting meaningful insights
• Curious and educated on the latest digital marketing trends and issues
• Results orientation. You dig into the details and focus on what truly matters and are highly motivated by goal accomplishment
• Excellent communication. You can distill data into key themes or learnings, and succinctly and convincingly communicate these to stakeholders
• Empathy, open-mindedness, and humility
• Comfort with ambiguity and self-directed
• Passion for the outdoors

Responsibilities

• Execute performance marketing strategies within paid social to acquire new users
• Drive new marketing initiatives to further scale the business and improve efficiency of user acquisition efforts
• Analyze performance trends and identify opportunities for optimization
• Leverage historical data and conduct external benchmarking to inform strategy development
• Execute a roadmap of channel and creative tests, tracking learnings, and proposing new tests
• Develop processes to drive consistency and efficiency of execution
• Report learnings and impact to team members within the Growth Marketing team and across the organization

Preferred Qualifications

• Subscription business experience
• Management consulting experience

Benefits

• A competitive and equitable compensation plan; this is a full-time, salaried position that includes equity
• Physical & mental well-being including health, dental and vision benefits + a monthly stipend for wellness expenses
• Trail Days: first Friday of each month off to hit the trails!
• Unlimited PTO
• Flexible parental leave
• Remote employee equipment stipend to create a great remote work environment
• Annual continuing education stipend
• Discounts on subscription and merchandise for you and your friends & family
• An authentic investment in you as a human being and your career as a professional