Senior Associate, Growth Marketing

Summary

Join Ollie, a company dedicated to improving the lives of pets and their owners, as a Senior Associate, Growth. This remote role, based in the Northeast U.S., focuses on driving business growth through digital advertising, promotional planning, and asset coordination. You will manage digital advertising campaigns, optimize performance, maintain promotional calendars, coordinate assets, analyze data, and provide general marketing support. The ideal candidate possesses 2+ years of marketing experience with a focus on digital advertising and strong analytical skills. Ollie offers a competitive salary, benefits including health coverage and paid parental leave, and a positive work environment.

Requirements

• You have 2+ years in a marketing role, with hands-on experience in digital advertising (social, display, or video) preferred
• You have strong analytical skills and ability to interpret campaign performance data
• You are proficient in ad platforms such as Facebook Ads Manager, Google Ads, or similar tools
• You have excellent project management skills with the ability to prioritize and handle multiple tasks simultaneously
• You have great attention to detail and a commitment to meeting deadlines
• You are experienced with tracking pixels, conversion tracking, and A/B testing

Responsibilities

• Create, launch, and manage digital advertising campaigns across various channels (display, video, social) using ad-serving platforms
• Implement advanced targeting strategies based on demographics, interests, behaviors, and custom audiences
• Set up ad creatives, tracking pixels, and conversion tracking mechanisms to ensure accurate performance measurement
• Monitor campaign performance metrics (impressions, clicks, conversions, CPA) and identify opportunities for improvement
• Assist in conducting A/B testing on creatives and landing pages to enhance campaign effectiveness
• Optimize bidding strategies, ad placements, and targeting parameters based on data insights
• Coordinate and maintain the promotional calendar to ensure timely and seamless execution of campaigns across all channels
• Collaborate with cross-functional teams to align promotional efforts with broader marketing strategies
• Manage and upload TV and digital assets, ensuring they meet specifications and are delivered on schedule
• Serve as the point of contact for creative asset distribution across teams and platforms
• Generate detailed performance reports with actionable insights for stakeholders
• Leverage data visualization tools to identify trends and opportunities for campaign improvement
• Track campaign ROI to inform strategic adjustments
• Assist with ad-hoc marketing projects and tasks, such as process improvements, troubleshooting campaign issues, and supporting team initiatives

Preferred Qualifications

• Familiarity with tools like Google Analytics, Tableau, or other reporting platforms
• You are adaptable, proactive, and eager to learn in a dynamic environment

Benefits

• Competitive salary and a stake in the company
• Sponsored 401k program with employer match up to 4%
• Comprehensive health coverage including medical, dental and vision
• Unlimited vacation policy that you're encouraged to use
• Paid parental leave
• 1-week paw-ternity leave for new dog parents
• Free Ollie subscription