Growth Marketing Manager - User Acquisition

Summary

Join onX as a Growth Marketing Manager and execute user acquisition campaigns across mobile and web channels. Manage performance campaigns, analyze results, and implement strategies to drive efficient growth. This role focuses on the Hunt app, with potential support for other products. The ideal candidate is hands-on, detail-oriented, and passionate about performance marketing. Responsibilities include campaign execution, testing, optimization, budget management, data analysis, and cross-functional collaboration. The position offers competitive compensation and benefits, including health insurance, parental leave, 401k matching, and flexible time off.

Requirements

• Three to five (3-5) years of experience in user acquisition, performance marketing, or growth marketing
• Hands-on experience running mobile and web campaigns across major channels (e.g., Meta, Google, ASA)
• Working knowledge of UA analytics and attribution (e.g., MMPs, SKAN)
• Strong analytical skills and a willingness to dive into data to inform decision making
• Detail-oriented, reliable, and comfortable in a fast-paced environment
• Solid communication and time management skills
• A shared passion for and ability to demonstrate onX’s Company Values
• Permanent US work authorization is a condition of employment with onX
• Must be available for travel to a corporate office in Montana bi-annually

Responsibilities

• Execute and Optimize UA Campaigns Manage paid acquisition campaigns across mobile and web platforms, such as Meta, TikTok, Google App Campaigns, etc
• Focus on day-to-day execution, performance monitoring, and campaign optimization for a primary business vertical
• Support Budget Management Work with Sr. UA Managers to manage channel budgets and pacing
• Analyze campaign efficiency and make tactical recommendations to improve efficiencies and returns
• Data-Driven Execution Build and maintain reports using tools such as Excel, Looker Studio, or Tableau
• Translate campaign performance data into actionable insights
• Cross-Functional Collaboration Partner with Creative, Product Marketing, and Vertical teams to deliver assets and align on campaign priorities
• Collaborate with peers across the Growth team to share learnings and ensure campaign execution is aligned with business goals
• Channel Testing & Creative Iteration Work with creative teams to test and learn from different ad formats, messaging, and audience strategies
• Run A/B tests to inform creative direction and targeting improvements

Preferred Qualifications

• Experience with subscription apps or working in the outdoor space
• Exposure to both agency and in-house marketing environments
• Familiarity with growth experimentation frameworks

Benefits

• Competitive salaries, annual bonuses, equity, and opportunities for growth
• Comprehensive health benefits including a no-monthly-cost medical plan
• Parental leave plan of 5 or 13 weeks fully paid
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual “Get Out, Get Active” funds to fuel your active lifestyle in and outside of the gym
• Flexible time away package that includes PTO, STO, VTO, quiet weeks, and floating holidays