Trafilea Tech E-commerce Group is hiring a
Growth Marketing Manager

Summary

The job is for a Growth Marketing Manager at Trafilea, a dynamic Tech E-commerce Group focusing on intimate apparel and beauty sectors. The role involves developing strategies to drive growth for specific products across multiple media platforms with budgets above $1,000,000 per month.

Requirements

• At least 5 years of experience working on developing marketing strategies
• Dynamic, highly ambitious individual
• Proven experience managing cross-functional teams for creatives, engineering and marketing
• Superb communication, collaboration, and problem-solving skills
• Extensive experience in gathering and interpreting consumer data and information
• Solid knowledge of online customer engagement platforms and channels
• Great organizational and time management abilities
• Demonstrated attention to detail and ability to comprehend complex, technical challenges

Responsibilities

• Lead the strategy and execution end to end from the platform setup, the platform creatives to the thank you page across the entire product funnel (both the product page and landing page) of specific products in defined Media platforms (Pinterest, Tik Tok, Google, Youtube)
• Deliver acquisition results for our website revelbeauty.com to grow to $15,000,000 in the first year with a 5% EBITDA Margin
• Lead the strategy and investment on media platforms such as Meta, Pinterest, TikTok, and YouTube
• Implement and improve the Media buying setup in the platform considering campaign structure and creative setup to deliver a diversified product communication to be sustainable over time
• Manage and lead the creative strategy per product, audience, and traffic source considering the brand standards
• Identify and prioritize the 20/80 improvements on a monthly, bi-weekly, and weekly basis to ensure execution is focused on the key opportunities to accomplish our goals
• Upselling funnel: Take advantage of our proprietary one-click upsell software to test the right combinations of upselling and downselling to maximize the profit per visitor and increase the profit per order

Benefits

• Collaborate with world-class talents in a data-driven, dynamic, energetic work environment
• Opportunity to grow and develop both professionally and personally
• Safe space to be who you truly are, with a commitment to diversity, equity, and inclusion
• Openness to new ideas and initiatives
• Great benefits package including remote work, 15 working days of paid holidays, Learning subsidy, and more!