Remote Growth Marketing Manager, Acquisition

Summary

Join Trafilea, a dynamic Tech E-commerce Group, as a Growth Marketing Manager to develop strategies and lead tactics for customer acquisition, revenue, profit, and YoY growth across multiple brands.

Requirements

• At least 5 years of experience working on developing marketing strategies
• Dynamic, highly ambitious individual
• Proven experience managing cross-functional teams for creatives, engineering and marketing
• Superb communication, collaboration, and problem-solving skills
• Extensive experience in gathering and interpreting consumer data and information
• Solid knowledge of online customer engagement platforms and channels
• Great organizational and time management abilities
• Demonstrated attention to detail and ability to comprehend complex, technical challenges

Responsibilities

• Develop the strategy and lead the Tactics to take the owned products to accomplish the defined targets for Customer Acquisition, Revenue, Profit, and YoY Growth
• Lead the strategy and execution end to end from the platform setup, the platform creatives to the thank you page across the entire product funnel (both the product page and landing page) of specific products in defined Media platforms (Pinterest, Tik Tok, Google, Youtube)
• Implement and improve the Media buying setup in the platform considering campaign structure and creative setup to deliver a diversified product communication to be sustainable over time
• Manage and lead the creative strategy per product, audience, and traffic source considering the brand standards
• Identify and prioritize the 20/80 improvements on a monthly, bi-weekly, and weekly basis to ensure execution is focused on the key opportunities to accomplish our goals
• Take advantage of our proprietary one-click upsell software to test the right combinations of upselling and downselling to maximize the profit per visitor and increase the profit per order

Benefits

• Remote work
• 15 working days of paid holidays
• Learning subsidy