Growth Marketing Manager

Summary

Join SimplePractice as a Paid Media Operations Manager and leverage your data-driven approach and 2-3 years of performance marketing experience to scale our marketing efforts. You will develop and execute multi-channel performance marketing strategies across various platforms, including SEM, paid social, native advertising, and programmatic display. Responsibilities include campaign management, growth marketing initiatives, digital marketing operations, performance tracking and optimization, and budget management. You will collaborate with cross-functional teams and analyze key performance indicators (KPIs) such as CAC and LTV. The ideal candidate possesses strong analytical skills, a growth mindset, creativity, and excellent communication skills. This role requires experience in SaaS and SMB markets.

Requirements

• Experience: 2-3 years in growth or performance marketing roles, particularly in SaaS and SMB environments
• Technical Skills: Proficiency with platforms like Google Ads, Facebook Ads Manager, Taboola, Outbrain, DV360, and YouTube Ads. Hands on experience building marketing campaigns, creating audiences & trafficking creative
• Analytical Expertise: Strong knowledge of performance metrics such as CAC, LTV, and ROI, and familiarity with tools like Google Analytics, Tableau, or Looker
• Growth Mindset: Proven experience in A/B testing, data-driven decision-making, and growth hacking methodologies
• Creativity: Ability to craft engaging campaigns that drive results
• Communication: Excellent written and verbal communication skills, with the ability to present data and insights clearly

Responsibilities

• Develop and execute multi-channel performance marketing strategies across: Search Engine Marketing (SEM): Drive high-quality leads through platforms like Google Ads and Bing Ads. Paid Social Marketing: Manage campaigns on platforms such as Facebook, Instagram, LinkedIn, and TikTok. Native Advertising: Utilize tools like Taboola and Outbrain to expand reach and engagement. Programmatic Display Advertising: Design and execute campaigns using platforms like DV360 or The Trade Desk. YouTube Advertising: Create engaging video ad campaigns to drive awareness and conversions
• Plan and execute growth marketing initiatives focused on customer acquisition, retention, and revenue growth
• Implement rigorous A/B testing for creatives, copy, targeting, and landing pages to maximize ROI and optimize conversion funnels
• Identify opportunities for scaling successful campaigns and experimenting with new channels or strategies
• Develop, launch, and optimize paid media campaigns across various marketing platforms such as Google Ads, Facebook Ads, Reddit Ads, and LinkedIn Ads
• Build and manage audience lists, including segmentation, retargeting, and lookalike audiences to improve campaign effectiveness
• Coordinate with designers and content teams to ensure creative assets are correctly trafficked, tested, and optimized for different ad platforms
• Monitor KPIs, conduct A/B tests, analyze data, and adjust strategies to improve performance
• Allocate and optimize ad spend across platforms to maximize ROI
• Work closely with cross-functional teams, including content, design, and analytics, to ensure campaign success
• Stay updated on the latest digital marketing trends, platform changes, and new advertising opportunities
• Analyze performance metrics such as Customer Acquisition Cost (CAC) , Lifetime Value (LTV) , and other KPIs to evaluate and improve campaign success
• Build dashboards and reports to communicate insights, trends, and performance to stakeholders
• Continuously optimize campaigns to improve efficiency, reduce costs, and increase ROI
• Partner with cross-functional teams, including product, sales, and customer success, to align growth strategies with business objectives
• Collaborate with creative teams to develop high-performing ad creatives tailored to target audiences
• Leverage experience in SaaS and SMB markets to identify and target ideal customer profiles
• Understand the unique challenges of scaling SaaS and SMB solutions and tailor strategies accordingly

Benefits

• Medical, dental, vision, life & disability insurance
• 401(k) plan with company match
• Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
• Mental health resources
• Paid parental leave & Backup Care
• Tuition reimbursement
• Employee Resource Groups (ERGs)