Senior Growth Marketing Manager

Summary

Join Truv, a company transforming the financial data industry, as a Senior Growth Marketing Manager. You will be responsible for developing and executing multi-channel marketing programs to drive business growth. This role requires a data-driven approach, combining creativity and analytics to manage the entire marketing funnel. You will leverage marketing automation platforms, oversee paid acquisition campaigns, run conversion experiments, and collaborate cross-functionally. Truv offers a high-impact role, an innovative product, a collaborative culture, and competitive compensation, including base salary, performance-based bonuses, and equity options.

Requirements

• Experience – 4–6 years in growth, demand generation, or performance marketing, preferably in B2B SaaS or fintech
• Skills – Proficiency in paid media platforms, SEO best practices, marketing automation, and analytics tools (e.g., Google Analytics, SQL, HubSpot)
• Mindset – Data-driven decision maker with a bias for action, a test-and-learn mentality, and strong creative instincts
• Results – Proven track record of driving measurable growth and improving conversion metrics across the funnel

Responsibilities

• Own Growth Strategy – Develop and execute a holistic growth plan spanning paid, organic, and partnership channels to meet pipeline and revenue targets
• Leverage Marketing Automation – Use HubSpot, Clay, Smartlead and similar platforms to build cold outreach and nurture flows that move prospects through the funnel
• Manage Paid Acquisition – Oversee campaigns across Google Ads, LinkedIn, and other digital channels; continuously optimize for CAC, ROAS, and lead quality
• Run Conversion Experiments – Partner with engineering to design and test landing pages, CTAs, and lead capture flows to maximize conversion rates
• Analyze & Optimize – Track KPIs, generate insights, and iterate quickly to improve performance
• Collaborate Cross-Functionally – Partner with product marketing, field marketing, and sales to align campaigns with business priorities

Benefits

• High-Impact Role – Directly influence revenue growth and company trajectory
• Innovative Product – Help market a platform that’s changing the way financial institutions operate
• Collaborative Culture – Work with passionate, driven teammates who value excellence
• Competitive Compensation – Base salary, performance-based bonuses, and equity options