Summary
Join Civis Analytics as a Growth Marketing Specialist to drive customer acquisition and top-of-funnel growth. You will create, execute, and optimize marketing campaigns across multiple channels, focusing on building awareness, generating leads, and accelerating platform adoption. This role requires a data-driven mindset and experience in B2B SaaS marketing. You will manage SEO, analyze campaign effectiveness, and utilize AI-powered marketing tools. The position is a 6-month, full-time contract with benefits. Ideal candidates are hands-on marketers who thrive in fast-paced environments and enjoy working independently.
Requirements
- 3+ years of experience in growth, digital, or demand generation marketing roles, particularly within B2B SaaS environments
- Ability to design, run, and optimize campaigns based on robust measurement
- Ability to create and optimize content across the buyer journey that drives acquisition and conversion
- Experience managing overall site SEO
- Familiarity with marketing automation platforms (Pardot, HubSpot), CRM tools (Salesforce), and website management systems (Webflow)
- Has successfully used AI in growth marketing
Responsibilities
- Lead the development and execution of growth marketing campaigns aligned with our 2025 product launches and strategic initiatives
- Build multichannel campaigns across digital, email, paid digital, webinars, and events
- Test and optimize creative, messaging, and targeting to maximize performance
- Own and execute our SEO strategyβoptimizing site layout, structure, and performance to increase qualified inbound traffic and drive lead generation
- Analyze campaign effectiveness and growth KPIs
- Report on lead generation, channel performance, and pipeline contribution to ensure data-driven decision making
- Evaluate, select, and effectively utilize AI-powered marketing tools (e.g., for content creation, analytics, automation) to enhance campaign performance and team efficiency
Preferred Qualifications
- Experience managing paid campaigns across search, social, and display
- Ability to create and test hypotheses that improve lead capture and sales conversion
- Experience with Webflow, Pardot, Salesforce, Google Analytics
- Knowledge of the needs and challenges faced by data science and analytics practitioners
- Business software writing and distribution on digital platforms
Benefits
A 6-month, full-time contract with benefits fits your current goals and availability