Growth Marketing Specialist

Summary

Join Headway's Growth Marketing team and help build a best-in-class acquisition engine to improve access to mental healthcare. As an outcome-oriented digital marketer, you will design and launch paid marketing campaigns, partner with channel leads to meet goals, maintain a roadmap of optimization tests, and develop new landing pages. You will also experiment with new ad tools, support brand marketing efforts, deliver performance reports, and collaborate with internal teams. The ideal candidate has 2-4 years of experience in growth marketing across various channels, is highly curious and data-driven, possesses strong critical thinking skills, and thrives in a fast-paced environment. Headway offers a competitive salary, equity, comprehensive benefits, and a remote-work option.

Requirements

• You have 2-4 years working on impactful growth marketing campaigns in channels such as: Facebook, Google, LinkedIn, and beyond
• You are highly curious – you strive to understand how each lever contributes to channel success, and always have new ideas to test
• You are highly detailed and process-oriented – you never miss a deadline and can keep tasks organized well
• You are data-driven – you love to dig into the numbers and details to derive new insights and identify new opportunities
• You have high critical thinking skills with a strong bias towards action

Responsibilities

• Design and launch paid marketing experiments and campaigns at scale
• Partner with our channels leads to ensure we hit our monthly cost and volume goals for paid search, paid social
• Maintain an ongoing roadmap of creative, messaging, targeting and bid optimization tests to run to continuously pursue growth for the organization
• Support in the development of new landing pages and digital touch points to supplement the customer journey of your acquisition campaigns
• Experiment with new ad tools and placements
• Support our brand marketing efforts and serve as the subject matter expert over time
• Deliver reporting, insights and forecasts that measures channel performance on a daily through annual basis
• Partner with internal teams (design, content, revenue operations, product marketing, marketing analytics) to strengthen the efficacy of our performance marketing programs
• Stay on top of the always-evolving digital marketing landscape, from industry news to emerging AI technology, with an emphasis on the quickly evolving and mass impacting HIPAA regulations

Preferred Qualifications

You have experience working in-house at high-growth tech companies or agency experience with relevant sector projects a plus

Benefits

• Equity Compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development