Senior Growth Marketing Specialist

Summary

Join Civis Analytics as a Senior Growth Marketing Specialist and lead customer acquisition and top-of-funnel growth efforts. You will own and optimize multi-channel campaigns to build awareness, generate qualified leads, and accelerate platform and service adoption. This role involves cross-functional collaboration, leading high-impact initiatives, and playing a central role in amplifying the brand and pipeline. The position focuses on shaping and executing growth strategies to scale reach in the nonprofit and public-good sectors. Key responsibilities include email program ownership, digital customer storytelling, social media growth, campaign measurement and optimization, and event marketing support. The ideal candidate possesses 5+ years of experience in growth marketing, proven success in multi-channel campaign execution, and a strong analytical approach.

Requirements

• Growth marketing expertise: 5+ years in growth, digital, or demand generation marketing roles, ideally in B2B software or SaaS
• Multi-channel campaign execution : Proven success running email, social, and multichannel campaigns that drive measurable results
• Experimentation approach : Strong analytical skills with a test-and-learn approach
• Social content development expertise : Ability to create and optimize social content across the buyer journey that drives and reinforces a consistent demand-influencing narrative
• SEO & Conversation Optimization : Familiarity with SEO and web performance best practices
• Technical skills : Proficiency with email tools such as Pardot, HubSpot, etc. and familiarity with CRM’s (e.g., Salesforce) and content management systems (e.g., Wordpress, Webflow)

Responsibilities

• Design and manage a high-performing, test-driven email program
• Support the execution and promotion of a digital customer-story series highlighting our work with premier nonprofits
• Collaborate with our technical and account teams to ensure narrative consistency and maximize impact
• Help shape and maintain a consistent social media presence
• Work with in-house experts to spotlight innovations—especially in AI—and drive engagement, follower growth, shares, and conversions
• You won’t be expected to write original content, but you’ll own promotion and channel strategy
• Maintain a simple marketing dashboard and track funnel KPIs to evaluate performance
• You’ll have room to test, iterate, and explore new channels—whether paid campaigns, sponsored content, or other tactics
• You’ll be expected to experiment with and utilize AI marketing automation technology that we will support
• Support in-person and virtual events that drive visibility and pipeline
• This includes major industry conferences and our own annual event focused on the nonprofit sector

Preferred Qualifications

• Hands-on Paid Media Management : Experience managing paid campaigns across search, social, and display
• Conversion Rate Optimization (CRO) Experience : Ability to create and test hypotheses that improve lead capture and sales conversion
• Tools : Experience with Webflow, Pardot, Salesforce, Google Analytics
• Understanding of the Data & Analytics Industry : Knowledge of the needs and challenges faced by data science and analytics practitioners
• Content Development : Business software writing and distribution on digital platforms