Growth Product Manager

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ActivTrak

📍Remote - United States

Summary

Join our growing team as a Growth Product Manager to lead our Product-Led Growth (PLG) motion. You will own the roadmap and experimentation strategy to drive user activation, engagement, retention, and expansion, focusing initially on improving customer retention through increased product usage. Lead the PLG strategy and roadmap, own the experimentation lifecycle, orchestrate cross-functional collaboration, instrument and analyze metrics, optimize the user journey, ensure organizational alignment, and document and share learnings. This role requires significant experience in product management, specifically within a growth-focused SaaS or product-led organization. You will leverage data to inform decision-making and experiment design, working across various teams. The position offers competitive compensation and benefits and is remote-first within the US.

Requirements

  • 5+ years of product management experience, including 2+ years in a growth-focused role within a SaaS or product-led organization
  • Hands-on experience with Pendo, especially Pendo Guides, including creating, optimizing, and testing in-app workflows
  • Strong analytical skills with a demonstrated ability to use data to inform decision-making and experiment design
  • Desire to dive deep into the details, move quickly and fully own the outcomes
  • Experience with product analytics tools such as Heap, Mixpanel, or Amplitude to monitor user behavior, build funnels, and evaluate experiments
  • Familiarity with Marketo, ChurnZero, Intercom, and other tools supporting lifecycle marketing and customer engagement
  • Deep understanding of PLG methodologies and lifecycle metrics (activation, retention, expansion)
  • Excellent communication and collaboration skills, with a track record of working across marketing, UX, engineering, and CS functions
  • Familiarity with iterative testing methodologies and the ability to isolate risk through controlled “blast radius” testing
  • Ability to manage multiple priorities in a fast-paced, data-driven environment

Responsibilities

  • Lead PLG Strategy & Roadmap: Own and continuously refine the PLG roadmap, aligning quarterly priorities with business goals and leading indicators such as activation, decreased time to value, and product usage
  • Own Experimentation Lifecycle: Drive ideation, prioritization (using ICE scoring), and execution of growth experiments across the user journey – from onboarding prospects to customer expansion
  • Orchestrate Cross-Functional Collaboration: Collaborate with UX, lifecycle marketing, customer success, operations, and engineering to deliver cohesive and impactful PLG initiatives
  • Instrument and Analyze Metrics: Define success metrics, ensure proper instrumentation, and analyze outcomes to measure impact on product engagement and customer retention
  • Optimize User Journey: Leverage tools like Pendo (especially Pendo Guides) to design and build in-app onboarding, guidance, and adoption flows; integrate with email, lifecycle, and customer success platforms
  • Ensure Organizational Alignment: Present roadmaps and outcomes to stakeholders, and coordinate rollout of successful experiments in partnership with GTM and support teams
  • Document and Share Learnings: Maintain thorough records of tests, results, and learnings to inform future strategy and build organizational knowledge

Preferred Qualifications

  • Prior experience working on onboarding, self-service flows, and in-product adoption strategies
  • Familiarity with the “Hacking Growth” playbook or other PLG frameworks
  • Experience in workforce analytics, productivity SaaS, or related domains

Benefits

  • Competitive compensation and benefits
  • Remote-first position within US
  • Minimal travel required
  • Limited physical demands

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