Senior Growth Product Manager

Summary

Join UpGuard as a Senior Growth Product Manager to lead the transformation of its product-led growth strategy. You will own the PLG/PLS roadmap, setting quarterly OKRs and focusing on key growth levers. Responsibilities include running experiments, crafting the freemium journey, building viral loops, and balancing PLG and PLS strategies. You will collaborate with Sales, RevOps, and Marketing teams to ensure seamless lead generation and conversion. The ideal candidate possesses 3+ years of B2B SaaS experience, a proven track record of growth wins, strong data fluency, and excellent product sense. This role requires a systems-thinking approach and clear communication skills.

Requirements

• 3 + years shipping B2B SaaS —ideally a multi-product platform, not a single-feature app
• Track record of measurable growth wins (activation funnels, pricing changes, viral loops, or similar)
• Fluency in data. Comfort pulling your own Mixpanel/Looker queries and translating insight into product bets
• Product taste + UX craft. You can wireframe in Figma, debate empty-state copy, and know when polish beats speed—and vice versa
• Systems thinker. Balance sales-led, self-serve, and enterprise needs in one prioritised backlog
• Clear communicator. Concise PRDs, persuasive Looms, and empathetic customer calls

Responsibilities

• Own the PLG/PLS roadmap. Set quarterly OKRs, pick the levers that matter (activation, expansion, referral, resurrection), and rally design & engineering to hit them
• Run fast, instrumented experiments. Prototype, A/B test, ship, measure, repeat
• Craft the freemium journey. Define pricing & packaging, upgrade nudges, usage-based paywalls, and in-app education that feels helpful, not harassing
• Build and close the loops. Turn questionnaires, remediation requests, and vendor assessments into repeatable viral loops
• Balance PLG and PLS: design self-serve flows that convert users and surface timely PQL signals to Sales
• Marry product and revenue. Partner with Sales & RevOps to hand off high-intent users seamlessly—and with Marketing to acquire the right segments in the first place
• Champion the user voice. Talk to customers weekly, trawl Mixpanel, Productboard, Looker, and support tickets to uncover friction and aha moments

Preferred Qualifications

• You follow best-of-breed growth thinking—whether it’s Reforge courses, Lenny’s Newsletter, or your own curated stack of podcasts and blogs
• Experience working in a growth team for a SaaS company
• A Bachelor's degree (or equivalent) in computer science, software engineering, or related field
• Excellent product taste and have shipped products with great user experience at scale
• Experience or a keen interest in cybersecurity
• Comfort with Mixpanel, Figma, and AI tooling like v0, Gemini, etc
• Success growing a multi-product platform

Benefits

• Monthly Lifestyle subsidy: use this for financial, physical and mental wellbeing (all regions)
• WFH set-up allowance: to ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard (all regions)
• $1500 USD annual Learning & Development allowance: to support your career development all team members will be able to expense development opportunities against this allowance (all regions)
• Generous Annual Leave/PTO allowances: time to recharge your batteries (all regions)
• 18 weeks paid Parental Leave: irrespective of parenting role (all regions)
• Personal Leave allowance: this includes sick & carer’s leave (all regions)
• Fully remote working environment: whilst we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance (all regions)
• Top-spec hardware: all team members will be provided with top-spec laptops for their role (all regions)
• Personal device security & online privacy protection subsidy: UpGuard provides team members with a paid subscription to personal device security & online privacy protection platform (all regions)
• Generative AI subsidy: UpGuard provides paid subscriptions for all team members to access generative AI tools to support their work (all regions)