GTM Insights & Analytics Manager

Summary

Join Wrapbook, a leading production payroll and accounting platform, as a GTM Insights & Analytics Manager. This remote position, based in the USA or Canada, involves defining and standardizing core GTM performance metrics, conducting deep-dive analyses, building dashboards, and providing insights to drive growth and improve operational efficiency. You will work closely with GTM teams, Data Engineering, and cross-functional stakeholders to ensure data integrity, uncover growth opportunities, and empower teams with data-driven decision-making. This role is ideal for analytical individuals who thrive in fast-paced environments and enjoy turning data into actionable insights.

Requirements

• 5+ years in business analytics, strategy, or operations roles within high-growth B2B SaaS or similar companies
• Demonstrated understanding of business performance drivers and ability to diagnose GTM challenges through data
• Bachelor’s degree in Finance, Economics, Statistics, Engineering, Data Science, or a related field (or equivalent practical experience in analytics)
• Able to independently manipulate large datasets in SQL and Excel
• Hands-on experience with business intelligence and data visualization tools (e.g. Omni, Looker) to build dashboards and reports
• Ability to present data in a visually compelling way for various audiences
• Familiarity with GTM systems and data sources including Salesforce, Marketo, and Gainsight and how to model their data for analytics
• Excellent communication skills with the ability to distill complex data into clear insights and actionable recommendations
• Proven track record of influencing cross-functional stakeholders and driving alignment using data
• Self-starter who excels in an agile, fast-paced environment
• Highly organized and able to effectively manage multiple priorities and projects at once

Responsibilities

• Define and standardize core GTM performance metrics, establishing a ”data dictionary” of key filters, metrics, and terms for Sales, Marketing, and Client Operations data
• Ensure data integrity and accuracy across our systems and act as a champion for data governance within GTM teams
• Conduct deep-dive analyses to identify key drivers of revenue growth, conversion, and customer retention
• Identify trends and outliers to provide actionable insights that drive growth and improve operational efficiency
• Design, build, and maintain robust dashboards and reports that provide real-time visibility into GTM funnel, campaign performance, and customer health KPIs
• Provide insights and recommendations to guide decision-making and support new initiatives, including GTM target setting (Sales and Marketing), hiring goals, help improve forecasting models to increase predictive accuracy
• Work closely with Data Engineering to ensure relevant GTM data (from Salesforce, Marketo, Gainsight, etc.) is captured and modeled correctly
• Partner with GTM team members to support ad-hoc requests and deep dives
• Enable a self-service analytics culture by driving adoption of our our BI tools and core dashboards to make insights consistent and accessible
• Proactively identify opportunities to improve our go-to-market motions and work with Sales, Marketing, Client Operations, Finance, and Product teams to execute high-impact projects

Preferred Qualifications

Experience with scripting languages (e.g. Python) for data analysis or automation is a plus

Benefits

• Unlimited Paid Time Off
• Work from anywhere in Canada and USA
• Health and Dental benefits
• Up to $1,500 USD/ $2,025 CAD towards IT set up for your home
• Up to 2% matching RRSP / 401K
• Learning and Development opportunities
• Up to $50 USD/ $67.50 CAD towards Internet/Cell phone service