Gtm Sdr Programs Manager

SentinelOne
Summary
Join SentinelOne as a GTM SDR Programs Manager and become a trusted advisor, driving efficiency and impactful programs for the Global Sales Development (SDR) organization. You will design and implement data-driven GTM Play programs, develop and execute GTM Plays to equip SDRs, and create and manage SDR Playbooks. This role requires strong collaboration with cross-functional teams, including Demand Generation, Field Sales, and Marketing. You will leverage data analysis skills, including SQL querying, to optimize programs and outreach strategies. The ideal candidate possesses a multi-disciplinary background in sales, operations, or marketing, and experience in a fast-paced, high-growth environment. SentinelOne offers a comprehensive benefits package, including medical, vision, dental, 401k, unlimited PTO, and more.
Requirements
- 3+ years of experience in Sales Development, GTM Plays or Strategy, or Sales Programs
- Strong data literacy and analysis skills, including the ability to query SQL, navigate datasets, and analyze cohorts
- Deep understanding of the SDR motion and a track record of success in the role
- Excellent cross-functional collaboration skills and the ability to manage stakeholders across multiple teams
- Strong presentation and communication skills, with the ability to influence and align stakeholders
- Experience working in fast-paced, high-growth environments that require adaptability and attention to detail
- Proficiency in Salesforce, Tableau, Outreach/Salesloft, ZoomInfo, Demandbase, LinkedIn Sales Navigator, Orum/Nooks
Responsibilities
- Design and implement data-driven GTM Play programs to enhance SDR efficiency, ramp time, and performance
- Develop and execute GTM Plays that equip SDRs with the strategies, messaging, and frameworks needed to engage buyers effectively
- Create and manage SDR Playbooks aligned with SentinelOne sales plays, industry best practices, and GTM strategy
- Identify and proactively address knowledge gaps through structured GTM Play programs and scalable learning resources
- Leverage virtual tools and platforms to support ongoing SDR education and engagement across global teams
- Serve as a trusted advisor to SDR leadership, identifying roadblocks and implementing solutions to improve efficiency at scale
- Lead cross-functional collaboration with Demand Generation, Field Sales, Industry Marketing, and GTM Strategy/Enablement teams to ensure SDRs are aligned with the broader sales strategy
- Drive and manage change initiatives with confidence, demonstrating executive presence when presenting to senior stakeholders
- Develop and implement regional GTM SDR programs and plays, ensuring alignment with GTM messaging and sales priorities
- Create, test, and optimize outbound multi-channel cadences in collaboration with Product Marketing, Demand Generation, and Field Marketing
- Architect outreach strategies leveraging insights, data-driven best practices, and industry benchmarks
Preferred Qualifications
Multi-disciplinary background—experience in sales, operations, and/or marketing is strongly preferred
Benefits
- Medical, Vision, Dental
- 401(k)
- Commuter
- Health and Dependent FSA
- Unlimited PTO
- Industry-leading gender-neutral parental leave
- Paid Company Holidays
- Paid Sick Time
- Employee stock purchase program
- Disability and life insurance
- Employee assistance program
- Gym membership reimbursement
- Cell phone reimbursement
- Numerous company-sponsored events, including regular happy hours and team-building events
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