Head of Analyst Relations

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Vanta

πŸ“Remote - United States

Summary

Join Vanta as Head of Analyst Relations and become a key driver of integrated communications and corporate marketing programs, increasing awareness of Vanta among analyst influencers and industry validators. Reporting to the VP of Communications and Content, you will be a key member of the marketing team, amplifying Vanta's brand and product vision while showcasing the value delivered to global customers. This role involves driving a regular, bidirectional conversation with industry analysts, acting as a trusted cross-functional partner to teams across go-to-market, engineering, product, and design. You will articulate the customer journey and category differentiators while implementing analyst feedback and insights. The position is within Vanta's growing global marketing team and focuses on accelerating leadership in the Trust Management category. This role offers industry-competitive compensation and a comprehensive benefits package.

Requirements

  • 10 - 12 years of experience in analyst relations either in-house, agency, or a combination of both
  • You have deep analyst relationships, strong writing skills, a finger on the pulse of B2B/SaaS trends
  • Strong understanding of industry issues relating to products, product categories, technologies, primary and competition, and general issues facing the industry
  • Work experience in B2B or enterprise software is required
  • You’re a hands-on, strategic analyst relations pro with a passion for crafting compelling product narratives, developing close relationships with key industry influencers, and working across teams to drive results
  • You have built established relationships with top-tier analysts and have experience with regional analyst relations programs

Responsibilities

  • Drive the execution of our analyst relations strategy in partnership with internal stakeholders across product, product marketing, and leadership teams
  • Craft and execute a comprehensive strategy that focuses on trust management category creation across core analysts/industry influencers covering security and adjacent coverage areas
  • Lead the creation process of content, presentation, and demos for key analyst reports to illustrate Vanta’s industry leadership and capabilities for all customers, from SMB to enterprises
  • Partner with regional marketing and events teams to determine sponsorship and participation at key analyst events and summits
  • Grow and diversify our thought leadership across trust management, compliance and security via monthly analyst briefings, inquiries, analyst days, and other interactions
  • Enable sales and marketing teams to leverage analyst insights and recommendations for business growth and help guide product marketing with positioning, messaging, and competitive differentiation
  • Partner cross-functionally to establish and maintain leadership on review sites including G2, Gartner Peer Insights, and more

Benefits

  • Industry-competitive compensation
  • 100% covered medical, dental, and vision benefits with dependents coverage
  • 16 weeks fully-paid parental Leave for all new parents
  • Health & wellness and remote workplace stipends
  • Family planning benefits through Carrot Fertility
  • 401(k) matching
  • Flexible work hours and location
  • Open PTO policy
  • 11 paid holidays in the US

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