Head of Analytics

Summary

Join Sleep Doctor, a sleep health company, as the Head of Analytics to lead the analytics effort and shape the future of how millions of consumers improve their lives and health with better sleep. This high-impact role will drive business-facing and corporate analytics strategy, powering performance marketing, brand investment, product innovation, SEO/SEM, CRM, and user engagement. You will act as a strategic thought partner to the C-suite, bringing insights to life and enabling smarter, faster decision-making. The Head of Analytics plays a critical role in driving the company’s overall growth strategy, supporting foundational operational and financial reporting, and delivering data-driven insights. This role also involves leading and mentoring the Analytics team and collaborating with cross-functional departments. The position requires strong analytical acumen, leadership, business judgment, and the ability to navigate a fast-paced, high-growth environment. Sleep Doctor fosters an inclusive, collaborative culture where innovation, ownership, and continuous learning are valued.

Requirements

• Bachelor's degree in related quantitative fields from a rigorous academic program
• 10+ years of experience in high-intensity, high-accountability environments such as a high-growth startup, private equity, investment banking, or management consulting
• Proven track record of partnering with senior executives to drive growth, marketing effectiveness, and product strategy through data
• Hands-on experience with marketing analytics, attribution models, cohort analysis, and LTV-to-CAC frameworks
• Deep understanding of digital marketing metrics, SEO KPIs, and user acquisition funnel analytics
• Demonstrated ability to build, lead, and develop high-performing teams in dynamic fast-moving organizations
• Proven ability to partner with C-level executives and provide strategic analytical insights and support
• Exceptional communication and presentation skills, with the ability to translate complex data into actionable insights for diverse stakeholders, including board members
• Proficiency in modern analytical systems and tools (e.g., SQL, Python, Looker / Tableau,etc.)
• Highly analytical and intellectually curious, with a bias for action and comfort operating in ambiguity and change

Responsibilities

• Act as key advisor to the CEO, CFO and core operational teams (e.g., GMs and CMO), delivering actionable insights into business drivers, risks and performance trends
• Create cross functional partnerships to evaluate initiatives, build models and measurement plans, and inform decisions around growth strategies, product features, and go-to-market campaigns
• Translate analysis into strategic recommendations that shape company direction
• Lead analytics for performance marketing and brand investment, including cross-channel attribution, ROAS measurement, and media max modeling
• Inform marketing optimization and strategic alignment across paid and organic acquisition, including SEO, SEM, and CRM channels
• Partner with GMs, Product and Engineering teams to support AB testing, feature evaluation, and user segmentation
• Translate behavioral insights into product hypotheses that improve user engagement and monetization
• Develop and monitor KPIs to assess corporate and business-level health
• Deliver timely, accurate and actionable reporting to senior leadership, highlighting key trends, risks and areas for improvement
• Lead and mentor a high-performing Data Analytics team, fostering an environment of collaboration, growth, and excellence
• Ensure the team delivers robust analysis and modeling to support business decisions

Preferred Qualifications

Engineering, Math, Physics, Finance, or Economics strongly preferred

Benefits

• Medical, vision, and dental insurance
• 100% of the employee medical, vision, and dental premiums covered by the Company
• Option to participate in both a medical FSA and dependent care FSA
• 401(k) plan, with fully matching contributions up to 3% of salary and 50% matching from 3% to 5% of salary
• Company paid life-insurance policy
• Option to participate in a voluntary pet-insurance policy
• Paid Time Off in accordance with the company’s policies
• Commuter benefits (Seattle-based employees)