Head of B2C Brands

Summary

Join The Mill Adventure Group, a scale-up building innovative products for the iGaming industry, as their new Head of B2C Brands. This hands-on leadership role involves overseeing two B2C brands, managing player operations, brand ownership, and CRM marketing efforts to ensure profitability. You will lead and develop B2C marketing and player operations teams, champion data-driven initiatives, and implement process improvements. The ideal candidate possesses substantial operational leadership experience in the regulated iGaming industry, strong knowledge of compliance and online casino operations, and proven success in building cross-functional processes. A flexible working environment, opportunities for professional development, and a strong company culture are offered.

Requirements

• Substantial experience in an operational leadership role, within the regulated iGaming industry
• Strong working knowledge of compliance, player operations, and marketing in online casino environments
• Demonstrated success in building and optimizing cross-functional processes
• Strategic mindset with the ability to deep-dive into operational details
• Strong people leader with experience managing and mentoring multi-disciplinary teams
• Great organisational skills and ability to follow multiple threads at the same time
• Excellent communication, stakeholder management, and problem-solving skills

Responsibilities

• Drive to success of our B2C branch (P&L, KPIs, strategy)
• Lead and develop our B2C marketing team (VIP, CRM, Casino)
• Lead and develop our player operations teams
• Champion data-informed initiatives that generate measurable value
• Identify and implement process improvements across all B2C operational functions
• Foster a culture of ownership, collaboration, and continuous learning
• Promote and coordinate training and development programs for the B2C team
• Monitor industry trends, innovations, and regulatory changes to maintain a competitive edge

Benefits

• A lean, focused company, offering a flexible working environment
• The opportunity to work with and learn form a highly skilled, talented team
• A great company culture, where accountability is innate, transparency is key and competency is virtue
• Being part of a small, tight knit, caring community
• Work equipment of your choice
• Private health insurance
• Learning budget
• Fitness benefit
• Parking/transport or co-working allowance
• Company wide and team based get togethers