ZOE is hiring a
Head of Brand

Summary

Join ZOE, a science and nutrition company on a mission to improve the health of millions, as a Senior Brand Marketer with expertise in Social Media Management. This role is critical to building the brand's presence, reputation, and community in the U.S., while shaping the brand narrative and driving customer engagement.

Requirements

• Demonstrated Experience leading brand identity for lifestyle / wellness brand in USA
• Proven ability to develop and execute brand and social media strategies that align with business goals
• In-depth knowledge of social media platforms, content creation, community management, and social media tools
• Deep understanding of market dynamics and DMA approach using market research and consumer behavior to inform branding and social media efforts
• Desire to understand our target customer mindset, establishing their needs, wants, desires, and being an evangelist for them internally
• Strong analytical abilities to track and interpret social media and brand performance data, with a focus on continuous improvement
• Excellent communication and presentation skills, with the ability to engage and influence senior stakeholders
• Ability to manage multiple projects and deadlines, with a keen attention to detail
• A creative mindset with the ability to drive innovative and engaging brand and social media content
• Experience leading and mentoring a diverse team of marketers, social media managers, and creatives, with collaboration into centralized functions

Responsibilities

• Develop and implement comprehensive brand building strategies that align with the company’s objectives for the U.S. market
• Lead the design and execution of multi-channel marketing campaigns, integrating social media and content marketing to elevate brand presence
• Drive the development and management of brand identity, ensuring consistency in tone of voice, visual identity, and messaging across all touchpoints
• Monitor competitor activity, social media trends, and emerging health and wellness trends to stay ahead of the curve and refine strategies accordingly
• Craft and execute a long-term social media strategy that aligns with the overarching brand and marketing goals
• Oversee the creation and management of a social media content calendar, producing high-quality content for TikTok, Instagram, Facebook, and Pinterest
• Build, nurture, and moderate online communities by engaging with followers, responding to comments, and fostering positive interactions
• Partner with acquisition team to drive reach and awareness
• Lead indirect teams, cross-functional teams to drive US development and deliver including brand managers, social media specialists, and content creators, fostering a culture of innovation and accountability
• Present campaign performance, brand growth, and social media metrics to senior stakeholders, providing recommendations for future initiatives
• Collaborate with cross-functional teams, external agencies, and influencers to ensure seamless execution of strategies
• Work closely with compliance teams to ensure all social media and marketing content adheres to advertising standards and healthcare regulations
• Track, analyze, and report on key performance indicators (KPIs) for brand and social media campaigns, using data-driven insights to optimize performance
• Develop and manage budgets for brand and social media campaigns, ensuring cost-effective execution and maximum ROI

Preferred Qualifications

• 8+ years of experience in brand management, with a focus on social media management, preferably within the healthcare, pharmaceutical, or wellness industries
• Experience working in a regulated industry with an understanding of compliance requirements for advertising
• Expertise in social media tools such as Hootsuite, Sprout Social, or similar platforms
• Proven experience managing agency relationships and working with creators to elevate brand awareness

Benefits

• Remote-first - work from home, pop into our London/Boston offices. This role is fully remote within the following states: CT, GA, IN, MA, NJ, NY, TX, and VA
• Stock options
• Paid time-off. - on top of any national / bank holidays, you get 20 days off (20 plus 1 life-event and 2 company-wide reset days)
• Enhanced parental leave
• Medical Insurance: ZOE allows all employees to opt-in to our Medical Insurance, covering 75% of the cost for you and your dependents
• Life, ADD & LTD Insurance: ZOE allows all employees to opt-in to our life, ADD and LTD insurance scheme covering all the premiums
• 401k. - To help prepare for a time after ZOE, we currently offer our 401(k)through Guideline