SEO Manager

Summary

Join Spocket, a revolutionary e-commerce platform empowering online entrepreneurs, as their SEO Manager. Drive organic search traffic and improve website visibility by crafting high-quality content and implementing effective SEO strategies. Collaborate with cross-functional teams, utilize SEO tools like SEMrush and Ahrefs, and analyze data from Google Analytics to optimize website performance and achieve digital marketing goals. This role requires at least 6 years of SEO experience, including expertise in programmatic and off-page SEO, along with a Bachelor's degree or equivalent experience. Spocket offers a positive and supportive team environment, opportunities for strategic input, and benefits to help you focus on building an awesome company.

Requirements

• Develop and execute a comprehensive SEO strategy, including on-page, off-page, and programmatic SEO efforts
• Conduct keyword research and competitive analysis to identify opportunities for growth
• Utilize SEO tools such as SEMrush, Ahrefs, and Similarweb to monitor, analyze, and report on performance
• Collaborate with content creators to ensure SEO best practices are integrated into content development
• Manage and optimize website architecture, including HTML and technical aspects of SEO, to improve site performance
• Analyze data from Google Analytics and other analytics platforms to make informed decisions and improve SEO strategies
• Lead SEO initiatives for e-commerce optimization
• Work closely with the marketing team to align SEO strategies with overall marketing goals
• Provide SEO guidance and training to the team, fostering a culture of SEO excellence within the organization
• Minimum 6 years of SEO experience, with at least 2 years focused on programmatic SEO and at least 3 years on off-page SEO
• Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
• Proven track record in SEO strategy development and implementation
• Proficiency in Google Analytics, Webflow, Semrush and other CMS platforms, and SEO tools
• Exceptional writing and editing skills, supported by a portfolio of content samples
• Strong understanding of HTML, website architecture, and technical SEO aspects
• Creative thinker with strong problem-solving abilities
• Highly analytical, able to interpret data and make informed decisions
• Experience with e-commerce SEO strategies
• Excellent collaboration and communication skills

Responsibilities

• Identify opportunities through comprehensive keyword research
• Implement effective keyword strategies to improve organic search rankings
• Plan, create, and manage high-quality, SEO-friendly content
• Optimize on-page content, including metadata and headings, for search engines
• Collaborate with web developers to address technical SEO issues
• Ensure website performance, mobile-friendliness, and structured data implementation
• Execute off-page SEO strategies, including backlink acquisition
• Build relationships with relevant websites and influencers for link outreach
• Monitor website traffic, keyword rankings, and user behavior using analytics tools
• Prepare regular performance reports and provide actionable insights
• Promote content through social media, email marketing, and partnerships
• Collaborate with cross-functional teams for content distribution and outreach
• Stay updated on industry trends and search engine algorithm changes
• Ensure compliance with SEO best practices and emerging trends

Preferred Qualifications

Preferably with B2B SaaS industry experience

Benefits

• We take care of our teammates. This is a unique opportunity to join a rapidly growing technology startup and taking care of our team on this journey is a priority
• We have curated a mission-driven workplace in which we believe in a positive and supportive team
• We offer all teammates the opportunity to provide insights on strategy and improve processes across the business
• You are eager to learn more about the fast-growing e-commerce industry
• We have an awesome and easily accessible office in Yaletown with snacks and fun people
• We love hanging out. A team that has fun together, stays together!
• We offer benefits so you can focus on building an awesome company!