Director of Customer Marketing

Summary

Join Thinkific as the Head of Customer Marketing to build and lead a new function, turning the customer base into a growth engine. You will define the strategy, build the team, and deliver results that deepen retention, spark referrals, and scale customer voices. Responsibilities include building and leading the customer marketing function, driving advocacy, owning the customer lifecycle journey, fueling community and peer learning, planning and running customer events, being the voice of the customer, and measuring and optimizing results. The ideal candidate has 7+ years of experience in customer marketing with 3+ years of leadership experience, a proven track record of building and scaling customer marketing programs, and strong cross-functional collaboration skills. Thinkific offers a competitive compensation package, flexible paid time off, health benefits, flexible work options, learning and growth opportunities, and a supportive work environment.

Requirements

• Have 7+ years of experience in Customer Marketing with 3+ years of leadership experience. You’ve hired, managed, and grown high-performing teams
• Have built or scaled customer marketing, lifecycle, or community programs, either as a team lead or senior individual contributor
• Knows how to tell compelling customer stories and operationalize reference and review programs
• Is comfortable designing and optimizing lifecycle journeys across email, in-app, and CS-led channels
• Has planned and executed virtual events and webinars that drive value and spotlight customer success
• Thrives on cross-functional collaboration with CS, Sales, Product, and Brand teams
• Is passionate about community, education, and connection—you see customers not just as users, but as mentors and advocates
• Has the ability to balance strategy with execution, you can zoom out to design a roadmap or jump in to write a campaign brief

Responsibilities

• Build & Lead the Customer Marketing Function: Define the strategy, structure, and roadmap to drive engagement, advocacy, and expansion across our customer base
• Drive Advocacy at Scale: Build a pipeline of customer stories, testimonials, and references. Own our customer review program (e.g., G2, TrustRadius), customer awards, and customer spotlights
• Own the Lifecycle Journey: Design and launch email, in-product, and CS-supported journeys that improve onboarding, increase product adoption, and drive upsell
• Fuel Community & Peer Learning: Oversee engagement strategies for Thinkific’s customer communities, live events, webinars, and customer AMAs—creating space for customers to connect, grow, and learn together
• Plan & Run Customer Events: Develop and manage a calendar of virtual and (as needed) in-person events, including customer webinars, spotlights, and user groups that deepen engagement and surface success stories
• Be the Voice of the Customer: Partner with PMM and Product to collect and synthesize customer insights that shape our messaging, roadmap, and launches
• Measure & Optimize: Define KPIs, build dashboards (in partnership with Marketing Ops), and continuously test and iterate on programs that improve customer outcomes and business impact

Preferred Qualifications

• Bring experience from B2B SaaS, product-led growth, customer education, or creator-centric platforms
• Loves to learn and grow. They’ve found (and keep looking for) ways to level up their skills in this field, whether that’s through formal education, gaining professional experience, or maybe even building their own business

Benefits

• A competitive compensation package including base salary, equity, team-wide bonuses, and an Employee Share Purchase Plan
• Flexible Paid Time Off to maintain mental and physical health. Our team is encouraged to take a minimum 4 weeks of vacation, plus Thinker Holidays (extended long weekends in the summer) and time off for the December holiday season
• Health Benefits and Wellness: Comprehensive benefits starting on Day 1 include health, vision, and dental coverage for you and your family, $3,000 for mental health care, a short-term health plan, and an additional health or personal spending account. Plus, family friendly benefits include generous parental leave top-ups for up to 32 weeks, as well as fertility coverage and personalized return to work options
• Flexible Work . Choose to work from home from anywhere in Canada, at our Vancouver HQ, a co-working space, or anywhere there’s wifi for a change of scenery
• Learning & Growth. An annual $1500 USD Learn and Grow fund for conferences, seminars, or courses, plus training, mentorship, coaching, and internal promotion opportunities
• A home office setup so you’re ready to succeed with a company-owned Macbook Pro and a budget to order a desk, chair, or any accessories to help you work comfortably and productively