Xero is hiring a
Head of Global Social Engagement

Summary

The job is for a Content Marketing and Social Media Strategy Lead at Xero who will create and implement content marketing strategies across various channels, lead a team, and influence stakeholders. The role requires senior content marketer, social media, and team leadership experience, channel strategy development and implementation, excellent communication skills, data-driven decision making, and critical thinking.

Requirements

• Senior content marketer, social media and team leadership experience
• Channel strategy development and implementation, including YouTube, Meta, LinkedIn, TikTok and blogs
• A demonstrable record of success and excellent communication skills
• Leveraging data to form compelling strategic recommendations
• Designing and implementing best in class processes to operationalize teams and streamline workflows
• Instilling confidence in stakeholders with data and effective measurement practices
• Aligning, setting and executing on global strategy and managing through to business outcomes
• Writing and editorial skills
• Project, agency and budget management
• Deep understanding of how to maximize the impact across content marketing and social media channels
• Team leadership and change management
• Content and channel strategy
• Self-starter who is comfortable with building strategies from scratch
• Propensity for action and delivery
• Excellent stakeholder management in a decentralized organization
• Integrated marketing, communications and content experience
• High understanding of SEO and communications

Responsibilities

• Drive a compelling global content channel and social strategy that supports improved usage and engagement among potential and existing Xero customers
• Design a governance framework that is clear and well communicated across the business to ensure that the channels are effectively and strategically used globally
• Hold responsibility for the management and governance of all social media channels
• Create scalable procedures, measurement practices and templates
• Be highly collaborative in developing the strategy and process around key channels
• Enable across the Content Marketing team with hands on engagement and innovation
• Work with and influence stakeholders, encouraging alignment and collaboration
• Help to manage change across the Content Marketing team
• Actively monitor content production and help teams improve with recommendations on improvements and alignment to strategy
• Lead and coach a team of professionals around the globe

Benefits

• Generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family
• Employee resource groups, wellbeing programming and allowances
• Medical, dental, vision, and disability insurance
• Fertility and family forming financial support
• 401k contribution matching
• 26 weeks of paid parental leave for primary caregivers
• An Employee Share Plan
• Beautiful offices with snacks and break areas, flexible working
• Career development and many other benefits that reflect our human value