Remote Head of Marketing

Summary

The job is for a Marketing Director working remotely. The role involves developing and executing comprehensive marketing strategies, leading a team, and collaborating cross-functionally to enhance brand visibility, engage the target audience, and drive sales through online channels.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field. MBA preferred
• Proven experience in marketing with a proven track record of success in driving revenue growth and brand visibility in the DTC landscape of the Philippines
• Deep understanding of marketing channels, tools, and best practices, with expertise in performance marketing, SEO/SEM, social media advertising, email marketing, and analytics
• Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, Facebook Analytics, etc.)
• Excellent leadership and team management abilities, with a collaborative and inclusive approach to working cross-functionally
• Strategic thinker with the ability to translate business objectives into actionable digital strategies and initiatives
• Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels of the organization
• Proven ability to thrive in a fast-paced, dynamic environment, with a passion for innovation and continuous learning

Responsibilities

• Develop and implement innovative digital marketing strategies aligned with the company's objectives
• Oversee the planning, execution, and optimization of performance marketing campaigns across various digital channels
• Collaborate with the e-commerce team to optimize the user experience, conversion funnels, and website performance
• Develop a robust content strategy that resonates with the target audience
• Utilize data-driven insights to monitor campaign performance and make data-backed recommendations for continuous improvement
• Lead and mentor a team of digital marketing professionals, providing guidance, support, and opportunities for growth and development
• Cultivate and maintain strong relationships with external partners to drive collaborative initiatives
• Manage the digital marketing budget effectively, allocating resources strategically