Head of Marketing

Summary

Join Pathstream as Head of B2B Marketing to spearhead the development and execution of a comprehensive B2B marketing strategy that generates demand and drives acquisition and engagement across all of our target B2B industries.

Requirements

• Excited about developing the potential of frontline workers
• Experienced B2B marketer with at least 10+ years of relevant experience ideally in selling an early-stage product to Fortune 500 companies
• Strategic thinker with sufficient experience across a range of marketing domains so as to be able to flex as the situation demands
• Incredible storyteller who can flex between creating compelling business ROI case studies and crafting moving stories of users whose lives have been impacted by Pathstream
• Experience with leading marketing teams but not afraid to dive in and get hands dirty where needed, especially in the early days
• Data savvy, slideware proficient and experienced with a range of systems used by our teams (Hubspot, etc..)

Responsibilities

• Developing and implementing a strategy to generate awareness for Pathstream amongst our target buyers in key industries and support the growth of our sales funnel
• Building out Pathstream’s web presence and social media
• Developing and executing paid media and advertising campaigns that grow our MQLs and convert them to SQLs
• Supporting Sales in optimizing conference participation
• Developing and managing new co-marketing and channel partnerships
• Figuring out our earned media and PR strategy
• Creating compelling case studies and stories that showcase the business and human impact of Pathstream
• Optimizing and building a B2B marketing team

Benefits

• Transparent and social culture, challenging work, fast learning cycles, practical training, and meaningful feedback
• Strong sense of ownership and strategic work that impacts our product, users, colleagues, business, and world
• Competitive salary commensurate with experience and geogrpahic location: Zone 1: Salary - $174,000-220,000; Total Cash - $198,000-$250,000
• Zone 2: Salary - $156,000-198,000; Total Cash - $180,000-$225,000
• Zone 3: Salary - $150,000-$175,000; Total Cash $160,000-$200,000
• Comprehensive benefits package 100% employer-paid medical, dental, and vision insurance coverage for you and 50% for your partner/spouse and dependents
• Health, commuter, and parking flexible spending accounts
• Employee Assistance Program (mental health, financial health, legal support, and more)
• Free access to wellbeing apps like Ginger and Headspace
• Flexible paid time off and paid holidays
• Generous paid parental leave
• Short and long-term disability insurance
• Annual professional development budget
• Company-provided laptop
• Remote-first culture
• Life insurance (100% company paid)
• 401(k)