Head of Marketing

Summary

Join AlGooru, a Saudi-based learning platform, as the Head of Marketing and lead the entire marketing funnel while driving revenue growth and reducing customer acquisition costs.

Requirements

• 3-5 years of marketing experience in Saudi Arabia with proven results
• Track record of driving revenue growth and reducing CAC and/or impact on revenue growth
• Skilled in A/B testing, experimentation, and organic acquisition
• Experience in tech-driven environments or startups preferred
• Expertise in digital and offline competitive analysis
• Strong budget management and optimization skills
• Ability to quickly adapt to market changes and test new tactics
• Proficient in marketing analytics with strong analytical skills
• Excellent communication and collaboration abilities
• Able to manage multiple tasks and meet tight deadlines
• Experience mentoring and leading marketing teams
• Passionate about creativity, innovation, and results

Responsibilities

• Manage and optimize the entire marketing funnel (awareness through retention) while decreasing CAC and increasing LTV throughout FY’25
• Continuously conduct and leverage competitive analysis to refine marketing strategies and maintain a competitive edge in the Saudi market
• Develop and deploy novel organic acquisition techniques and strategies specific to Saudi Arabia, with a focus on optimizing marketing budgets and driving noticeable revenue growth
• Oversee and enhance all stages of the marketing funnel, ensuring effective coordination between marketing and sales teams to boost customer acquisition, conversion, and retention rates
• Conduct ongoing competitive analysis to identify market trends, opportunities, and threats, and adjust marketing strategies accordingly
• Develop and manage marketing budgets, ensuring efficient use of resources and maximizing return on investment
• Develop and execute innovative organic acquisition techniques tailored to the Saudi market, aiming to significantly impact customer acquisition costs (CAC) and drive revenue growth
• Utilize key performance indicators (KPIs) to track the success of marketing initiatives, including A/B testing and quick experimentations, and report on metrics related to CAC and revenue impact
• Work closely with sales, product, and other teams to ensure alignment of marketing strategies with overall business goals and objectives
• Utilize a technology-driven approach, integrating tech solutions to enhance marketing efforts and track progress effectively

Benefits

• Work from Anywhere
• No clocking in/out
• Enjoy unlimited PTOs
• ESOP Shares
• Free Hardware & Software
• Monthly Pizza Fridays & more
• Learn and expense on us!
• AlGooru Library
• 0% Interest Talent Loans
• Quarterly Reward System
• Vibrant Startup Culture
• Fast Promotions (like really fast)
• Travel for company events and get reimbursed
• Coaching & Entrepreneurial Bytes