Head of Newsletter Partnerships

Summary

Join Launch Potato's OnlyInYourState team as the Head of Newsletter Partnerships and lead direct brand partnerships, focusing on outbound strategy, pipeline building, and closing deals. Grow direct advertising revenue by securing high-impact deals with local and national brands. Build a scalable outbound pipeline, develop compelling custom media packages, and maintain a high renewal rate. Translate audience data into performance stories, own post-sale relationships, and ensure clean CRM hygiene. Collaborate cross-functionally for seamless campaign execution. This role requires a proven track record in digital media sales, specifically newsletter sponsorships or branded content, and strong sales acumen.

Requirements

• You’re a proven closer who understands how to pitch newsletter and branded content programs that perform
• You’ve sold directly to brands or agencies and know how to build trust, deliver ROI, and grow accounts over time
• 5+ years of experience in direct digital media sales, with a strong preference for candidates who have sold newsletter sponsorships, branded content, or native advertising
• Sales Acumen
• Prospecting Discipline
• Strategic Storytelling
• Account Management
• Process-Oriented
• Industry Fluent

Responsibilities

• Grow direct advertising revenue for OnlyInYourState by closing high-impact deals with local and national brands… while laying the groundwork for long-term monetization through strategic pipeline building, smart account management, and internal collaboration
• Close revenue-generating deals within your first 90 days, including net new advertisers across key verticals: Financial Services, Travel, Lifestyle, CPG, Automotive and more
• Build and maintain a scalable outbound pipeline, with accurate segmentation by revenue tier and category
• Develop and pitch compelling custom media packages using email inventory, branded content, and social extensions to meet brand KPIs (CPC, CPM, flat fee)
• Maintain >75% renewal rate across managed accounts and consistently increase account value via upsells
• Translate audience and engagement data into performance storytelling that improves proposal conversion rate
• Own post-sale relationships, delivering QBRs, creative refreshes, and campaign performance insights
• Ensure clean CRM hygiene and forecasting, contributing to visibility and sales process adoption
• Partner cross-functionally with content and ad ops to deliver seamless campaign execution and optimizations

Benefits

• Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework
• Your compensation package includes a base salary, variable commission, and competitive benefits