LawnStarter is hiring a
Head of Paid Acquisition in United States

Summary

LawnStarter is looking for a Director of Paid Acquisition to help grow revenue from paid search, analyze data for insights, build tools and systems, explore new channels, own the P&L for ad spend, expand into new verticals, and build a dynamic team. The ideal candidate should have experience with large scale paid search campaigns, strong technical skills, business intuition, and be ready to roll up their sleeves.

Requirements

• Experience With Large Scale Paid Search Campaigns: Managing Adwords at scale for an area such as travel, jobs, home services or ticketing
• Strong Technical Chops & Business Intuition: Master of spreadsheets, comfortable in SQL, and scripting languages are a huge plus
• Ready to Roll Up Your Sleeves: Both a leader and a hands-on contributor

Responsibilities

• Growing Revenue from Paid Search: Leveraging all the tools that Google gives you, from bid optimization, to copy tests, to audience-based rules. And pairing that with internal customer cohort and third party data to maximize ROAS
• Analyzing Data for Insights: Do lifetime values differ by keyword or channel? How about conversion rates by market, or time of day?
• Building Tools and Systems: Building a system to better test ad copy, or working with engineering to integrate the ad platforms with our internal data
• Exploring New Channels: Ideate, test, and iterate to discover new channels that provide a positive ROI
• Owning the P&L for Ad Spend: Own both the revenue and cost side of paid acquisition, and prepare a 3 year, 1 year and quarterly plans
• Expanding into New Verticals: Tailoring and scaling paid strategies to fit each unique vertical
• Build a Dynamic Team: Mentor, set clear performance metrics, and lead by example to define a culture of innovation and improvement
• Cross-Team Collaboration: Bridging the gap between paid acquisition efforts and other departmental strategies, ensuring alignment with the company's overall business goals

Benefits

• Annual salary range: $150 - $170k
• Great Culture: One of the top places to work in Austin and the US
• Supporting self-care: Unlimited vacation policy
• Healthcare benefits: Medical, dental, vision and 401k
• Fully remote position: Work remotely from anywhere you want