Paid Media Buyer

Summary

The job is for a Paid Media Buyer in a remote consulting marketing agency that serves clients across various industries. The role involves managing paid media campaigns on Google and Meta platforms, budget management, target audience strategy, A/B testing, performance analysis, client collaboration, and meeting specific qualifications.

Requirements

• Experience: Proven track record as a Paid Media Buyer with extensive experience managing diverse campaigns on Google and Meta platforms
• Strategic Thinking: Ability to independently develop and execute effective paid media strategies tailored to client needs and campaign goals
• Analytical Skills: Strong analytical abilities with proficiency in using tools like Google Analytics, Google Ads, and Meta Business Suite to analyze campaign data and generate insights
• Communication Skills: Excellent communication and presentation skills to effectively collaborate with clients and internal teams
• Detail-Oriented: Meticulous attention to detail, especially in budget management and performance analysis
• Adaptability: Flexible and adaptive to manage multiple clients across various industries, responding effectively to diverse marketing needs and changes in the digital landscape

Responsibilities

• Campaign Management: Develop, execute, and manage multiple paid media campaigns across Google and Meta platforms for a variety of clients in different sectors
• Budget Management: Strategically allocate daily spending for each account to maximize ROI without overspending. Monitor budgets closely to ensure all campaigns run effectively within the allocated financial parameters
• Target Audience Strategy: Identify and segment target audiences for each campaign based on client objectives and campaign goals. Continuously refine targeting strategies to improve campaign performance
• A/B Testing: Design and implement A/B tests for various campaign elements such as ad copy, landing pages, and targeting to identify the most effective strategies and optimize campaign results
• Performance Analysis: Regularly analyze campaign performance, gather insights, and make data-driven decisions to enhance future campaign strategies. Provide detailed reports and actionable recommendations to clients and internal teams
• Client Collaboration: Work closely with clients to understand their marketing objectives and provide strategic guidance on paid media strategies. Adjust campaigns based on client feedback and market changes