Head of Performance Marketing and Customer-Led Growth

Summary

Join Glowforge, a company that helps people bring home the future through laser printing technology, as a Performance Marketing leader. You will be responsible for driving marketing strategies, optimizing growth, and expanding Glowforge's reach. This role requires at least 10 years of experience in performance marketing, a deep understanding of data analysis, and a collaborative work style. The ideal candidate will have experience with D2C brands, particularly in consumer electronics, and a passion for crafting and creativity. Glowforge offers a competitive salary and a supportive, inclusive work environment.

Requirements

• You've achieved remarkable success in performance marketing, with at least 10 years of experience building and executing growth strategies
• You love data. You think about confidence levels, test design, and enjoy diving in to extract knowledge from numbers
• Your team and peers say that they’ve never been more productive than when they were working with you
• You use AI tools daily, and have a library of marketing prompts that you can't live without

Responsibilities

• Create and execute performance marketing strategies that expand our reach and impact
• Develop and manage referral and affiliate programs that turn our fans into advocates
• Extract insights from data, crafting recommendations that refine our customer acquisition and campaign strategies
• Cultivate a test-and-learn culture by using data to identify and scale winning initiatives
• Work closely with your colleagues in content, product marketing, and sales to accomplish amazing things together

Preferred Qualifications

• You've marketed D2C brands, particularly in consumer electronics
• You have a love for crafting and creativity, understanding the heart of our community
• You have collaborated closely with Inside Sales teams, creating campaigns that directly drive high-converting leads

Benefits

• Competitive salary ($170,006 - $216,932 a year)
• Inclusive work environment
• Reasonable accommodations for application process