Senior Growth Analytics Manager

Summary

Join Envato as a Senior Growth Analytics Manager and lead the Growth Analytics team, partnering with marketing to define, measure, and optimize customer acquisition and retention. You will build and execute Envato's marketing measurement strategy, covering key metrics like attribution, incrementality testing, CAC, LTV, and ROAS. This role involves hands-on analysis, team leadership, and strategic planning, requiring collaboration with various teams to ensure data-driven decision-making. You will guide your team in advanced analytical techniques and foster a high-performing team culture. The position demands extensive experience in growth and marketing analytics within digital businesses, along with expertise in modern marketing measurement and strong leadership skills.

Requirements

• 10+ years in analytics, with extensive experience in growth, marketing, or performance analytics in digital businesses
• Deep expertise in modern marketing measurement—you’re an expert in the “math of marketing”: attribution, incrementality, channel mix, LTV, CAC, ROAS
• You’ve led marketing analytics in performance, CRM/lifecycle, content and brand—connecting the dots across them
• Commercially sharp, technically hands-on—you excel at framing problems, running analysis, and landing the “so what.”
• Hands-on experience with SQL and BI/visualisation tools (e.g. Tableau), and appreciation and appetite for the way AI will evolve how we do analytics. Working knowledge of platforms like GA4, Segment, Google Ads, Meta Ads Manager advantageous
• Proven ability to scale an analytics team through clarity and consistency—solving problems once and embedding good thinking, not duplicating effort
• Strong stakeholder instincts—you build trust, influence strategy, and collaborate across data, finance, product, and marketing teams
• You role-model evidence-based decision making, and thrive working at a fast pace and creating clarity where others feel ambiguity—balancing experimentation with pragmatism
• A thoughtful, inclusive leader who empowers your team and fosters a sense of purpose and performance

Responsibilities

• Build and lead Envato’s marketing measurement strategy and execution, covering attribution, incrementality testing, CAC, LTV, ROAS, and marketing mix where applicable
• Deliver frameworks and scalable analysis that underpin high-quality objective, x evaluation of marketing performance across all channels
• Partner cross functionally to define success metrics, uncover key growth drivers, and inform decisions on channel mix and investment
• Partner closely with marketing stakeholders on day-to-day campaign optimisation —providing rapid analysis, testing ideas, and learning fast
• Act as a strategic partner, not just a reporter—co-create hypotheses, shape direction, and connect insights to action that shapes key growth decisions
• Lead from the front—owning and contributing to high-impact projects while setting technical and analytical standards and being hands-on with complex analysis—you won’t just review others’ work, you’ll lead by example and contribute directly
• Guide your team in applying advanced analytical techniques, balancing statistical rigour with commercial context
• Collaborate across analytics, data and analytics engineering, and finance to ensure seamless measurement from infrastructure to insights
• Build a high-performing team culture with strong rituals, clear priorities, and continuous people and capability development that help us scale smartly—not by doing more, but by solving once and solving well

Benefits

• Flexible Working - Remote-first with flexibility for you to manage work and life as you need
• Work from Anywhere - Apply to work in another location for up to 3 months per calendar year
• Connection Budget - An annual budget to connect with the team IRL where and when possible
• Learning Budget - Study leave and an annual budget for you to put towards your learning and development
• Home Office Allowance - A contribution towards your set-up and a monthly allowance to support work from home costs
• Wellbeing - Access to a holistic assistance program that provides support in many areas of life and health
• Volunteer Leave - 2 days per calendar year to volunteer and give back to the community
• Parental Leave - 20 weeks paid primary carer leave, and 6 weeks paid secondary carers leave