Head of SEO

Summary

Join Nas.io, a company building the future of online entrepreneurship, as their Head of SEO. You will own and execute a full-funnel SEO strategy, from top-of-funnel education to bottom-of-funnel conversion. Responsibilities include crafting a scalable content strategy, optimizing for AI-powered tools, conducting site audits, building a YouTube SEO strategy, and designing backlink campaigns. The ideal candidate is a digital native deeply immersed in the online creator and digital business world, with 5+ years of experience in SEO strategy, content optimization, and technical SEO. This remote position offers a competitive salary and equity, full ownership of a critical growth lever, and the chance to be part of the AI-powered internet revolution.

Requirements

• 5+ years of experience across SEO strategy, content optimization, and technical SEO
• A deep understanding of WordPress, Google Search, and content-based SEO
• Practical knowledge of how to get discovered across Google and LLM-powered search tools
• Proven success in link building, YouTube SEO, and content-led traffic acquisition
• Mastery of tools like Ahrefs, SEMrush, Google Search Console, Screaming Frog, and analytics dashboards

Responsibilities

• Own and execute a full-funnel SEO strategy—from top-of-funnel education to bottom-of-funnel conversion
• Define and lead the roadmap for keyword targeting, technical enhancements, and organic channel growth
• Measure what matters—traffic, rankings, signups, and revenue—and iterate fast
• Craft a scalable content strategy that ranks and resonates
• Work with writers (and AI) to publish optimized content across blogs, landing pages, and documentation
• Drive topical authority through clusters, internal linking, and smart formatting
• Position Nas.io for discoverability in AI-powered tools like ChatGPT, Gemini, Perplexity, and Claude
• Structure content to increase inclusion in LLM outputs and new search interfaces
• Stay on the edge of AI-search behavior and apply those insights in real-time
• Conduct site audits and resolve crawlability, indexing, and performance issues
• Optimize across Core Web Vitals, mobile UX, site structure, and schema markup
• Maintain and enhance foundational assets like sitemaps, canonical tags, and robots.txt
• Build an SEO-led YouTube strategy that connects with creators and entrepreneurs searching for AI or digital business solutions
• Optimize titles, tags, descriptions, transcripts, and thumbnails based on keyword research and user intent
• Use tools like VidIQ, TubeBuddy, and YouTube Studio to refine and improve visibility
• Design and execute high-impact backlink campaigns that grow authority
• Build links through smart outreach, content promotion, and partnerships with relevant sites
• Monitor and optimize your link-building efforts using tools like Ahrefs and SEMrush

Preferred Qualifications

You’ve built or helped grow an internet business, newsletter, YouTube channel, or digital brand

Benefits

• Remote-first team with creators, technologists, and operators around the globe
• Competitive salary and equity
• Full ownership of a critical growth lever with executive support
• A front-row seat in the AI-powered internet gold rush—and the chance to help creators win