Head of Growth Marketing

Summary

Join a dynamic healthcare team as Head of Growth Marketing to drive demand and execute strategies for measurable pipeline growth. This leadership role involves developing audience-specific strategies, leading marketing campaigns, and building a framework for testing and optimization. You will refine go-to-market strategies, create sales enablement assets, and own marketing analytics. Collaboration with various teams is crucial, as is building and leading a high-performance growth team. In return, you'll receive a competitive compensation package and the opportunity to make a positive impact on patient lives. The position offers a blend of remote work and occasional presence in the Denver office, with regular travel required. A competitive salary, bonus, and equity are offered.

Requirements

• 6+ years of B2B marketing experience, including 3+ years within health tech, digital health, or healthcare SaaS
• Experience leading product-led sales and marketing growth to enterprise sales efforts
• Proven success marketing to risk-bearing organizations, including MSOs, ACOs, and payers, especially within Medicare Advantage and Medicaid
• Understanding of risk adjustment, medical chart retrieval, HCC coding, quality measures, utilization management, and related regulatory frameworks
• Proven track record of owning and scaling pipeline through multi-channel, data-driven campaigns
• Strong grasp of B2B buyer personas in healthcare (clinical, operational, financial, executive)
• Skilled in A/B testing, CRO, and marketing operations tools (e.g., HubSpot, Salesforce, LinkedIn Ads, Segment)
• Excellent verbal and written communication skills with a bias toward clear, value-driven messaging
• Comfortable operating in a resource-constrained startup environment: strategic when needed, hands-on when necessary

Responsibilities

• Pipeline Growth & Optimization: Own the marketing funnel from lead generation to SQL, with a focus on accelerating pipeline creation and conversion among risk-bearing organizations
• Segmentation & Targeting: Develop audience-specific strategies to engage MSOs, ACOs, health plans, and provider groups operating in Medicare Advantage and Medicaid
• Performance & Demand Generation: Lead paid and organic campaigns, SEO, ABM, and email marketing to drive high-intent engagement across complex buying teams
• Experimentation & A/B Testing: Build a rigorous framework for testing messaging, channels, landing pages, and nurture flows to improve conversion and ROI
• Sales Enablement: Create assets and strategies to support long-cycle, multi-stakeholder B2B sales — including case studies, ROI calculators, and executive-ready collateral
• Go-to-Market Strategy: Partner with Revenue and Product to refine positioning, pricing, and launch strategies for new markets or solutions within risk-based care
• Analytics & Attribution: Own marketing analytics and attribution across the funnel — measuring CAC, engagement by persona, channel effectiveness, and revenue impact
• Cross-Functional Collaboration: Work closely with Product, Sales, and Clinical Ops to align on messaging, market needs, and user insights
• Team Building: Support the VP of Marketing to recruit and lead a high-performance growth team, instilling a test-and-learn culture of accountability and creativity

Preferred Qualifications

Familiarity with payer-provider dynamics, AI/ML applications in healthcare, or revenue cycle optimization

Benefits

• $125,000 - $160,000 a year
• Salary for this role is $125,000-160,000 + bonus + equity
• This position may be primarily remote, with some presence in our Denver, Colorado office necessary at times
• This position requires regular travel to visit current and potential customers