Head of Revenue Marketing

Summary

Join Headway's Revenue Marketing team as a leader, building and shaping the provider and patient marketing function. You will drive demand generation, recruit and develop a high-performing team, define the go-to-market strategy, and ensure successful campaign execution. This role requires 12+ years of experience leading high-performing marketing teams in high-growth technology companies, with expertise in multiple marketing channels. You will be responsible for hiring, coaching, and developing a team, exploring new growth strategies, identifying performance issues, and collaborating with other departments. Headway offers a competitive total rewards package including equity compensation, health and wellness benefits, retirement savings, and meaningful ownership opportunities. The expected base pay range is $262,650 - $309,000.

Requirements

• You have 12+ years of experience building and leading high-performing marketing teams at a high growth technology companies and have been in leadership roles for >5 years
• You have experience leading multiple functions/channels of marketing demand generation including content marketing, performance marketing, SEO etc
• You’re an excellent trainer and coach – you’re gritty and results oriented and help your team gain the knowledge and skills they need to succeed
• You are deeply curious and are motivated to overcome any challenge
• You’ve designed and implemented effective operating systems with the right KPIs and metrics to measure and manage the team
• You have experience to work cross-functionally with different departments and value a collaborative environment

Responsibilities

• Hire, build and coach a high-performing marketing team that can drive demand generation leveraging both new and existing channels
• Be responsible for exploring and testing new growth strategies/channels as well as scaling existing channels
• Identify performance issues and their root causes using a metrics-oriented and first principles approach
• Work collaboratively with other departments to plan and execute the vision

Benefits

• Equity Compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development