Optimisation Specialist

Summary

Join Apply Digital as a Site Optimization expert and lead SEO projects for global clients. Collaborate with internal and external teams to ensure websites run smoothly and are continuously improved based on data-driven insights. Execute SEO projects, support website builds, and advise on SEO strategies. Present results to clients, stay updated on industry trends, and leverage AI tools to enhance performance. Monitor site performance, identify areas for improvement, and manage the full cycle of improvements. Report to clients on issues and opportunities. This client-facing role requires strong communication skills and a proven track record of successful SEO strategies.

Requirements

• Minimum 3+ years of hands-on SEO experience in agency and/or client-side roles
• Proven track record of delivering successful SEO strategies that drive measurable results
• Strong technical SEO knowledge, including site architecture, crawling and indexing, structured data, international SEO, and Core Web Vitals
• Solid understanding of website technologies and development workflows, and how SEO integrates with UX, accessibility, performance, and broader digital strategies
• Experience with on-page SEO techniques and optimisation strategies
• Familiarity with commerce websites and large-scale site ecosystems
• Proficient in using SEO tools and platforms (e.g., Ahrefs, SEMrush, Screaming Frog), web analytics (e.g., GA4, Looker), and page performance monitoring tools
• Ability to analyse SEO data, derive insights, and make clear, data-driven recommendations
• Understanding of how AI is reshaping SEO, from search algorithm evolution to automation and tooling
• Up-to-date with SEO trends, best practices, and search engine algorithm updates
• Excellent client-facing and stakeholder communication skills
• Fluent in English and Spanish, with strong written and verbal communication abilities
• Comfortable educating and aligning cross-functional teams around SEO best practices
• Organised, proactive, and entrepreneurial mindset
• Problem-solving attitude with a focus on continuous improvement
• Strong interpersonal skills; adaptable, collaborative, and enthusiastic team player
• Knowledge of website accessibility and site security best practices

Responsibilities

• Lead and contribute to SEO projects, ensuring best practices are implemented effectively
• Collaborate on website build projects, ensuring SEO is 'baked in' from the start and optimised throughout the process
• Work independently and within teams, providing guidance and advice on SEO strategies to developers, designers, and other stakeholders
• Provide insights and make data-driven recommendations for improvements
• Present and discuss SEO strategies, insights, and results with clients in a confident and professional manner
• Stay up to date with industry trends, including changes in search algorithms, best practices, AI developments, and emerging SEO technologies
• Leverage AI tools and suites to enhance SEO performance and efficiency
• Ensure technical SEO, content strategies, and on-page/off-page tactics align with best practices
• Support the Head of Optimisation on projects and to develop the practice both internally and with new and existing clients
• Monitor and report on clients' site performance, accessibility, and overall functionality
• Identify areas for improvement and provide actionable recommendations
• Manage and drive the full cycle of improvements from analysis to implementation
• Ensure site health reports consistently reflect performance of the sites
• Regularly review and refine processes to enhance efficiency
• Report to and liaise with clients to make them aware of issues and opportunities to further improve the effectiveness of their websites

Preferred Qualifications

Consultancy experience or client advisory background preferred

Benefits

• Great projects: Broaden your skills on a range of engaging projects with international brands that have a global impact
• An inclusive and safe environment: We’re truly committed to building a culture where you are celebrated and everyone feels welcome and safe
• Learning opportunities: We offer generous training budgets, including partner tech certifications, custom learning plans, workshops, mentorship, and peer support
• Generous vacation policy: Work-life balance is key to our team’s success, so we offer ample time away from work to promote overall well-being
• Customizable benefits: Tailor your extended health and dental plan to your needs, priorities, and preferences
• Flexible work arrangements: We work in a variety of ways, from remote, to in-office, to a blend of both