Healthcare Marketing Consultant

Summary

Join Blend, a leading AI services provider, as a Healthcare Marketing Consultant to support the launch of new B2B commercial payment solutions for hospitals and healthcare organizations. This is a strategic, hands-on consulting role focused on creating and executing targeted campaigns to drive awareness and generate qualified leads. You will collaborate with the Head of Segment, creative agencies, and internal stakeholders to build and launch impactful marketing initiatives, shaping the go-to-market strategy for a new healthcare vertical. This 6-month remote assignment (with possible extension) offers a chance to modernize healthcare payment systems. We offer benefits to full-time consultants, including health, vision, dental, 401K, life insurance, and commuter benefits. The role requires strong B2B marketing experience in healthcare, demand generation campaign expertise, and excellent communication skills.

Requirements

• 5+ years of experience in B2B marketing, with a strong background in the healthcare sector
• Deep understanding of healthcare organizations, hospital systems, or hospital procurement processes
• Experience running demand generation campaigns across digital and traditional channels
• Strong project management skills and experience working with creative agencies
• Excellent communication and content review skills
• Comfortable working independently and contributing both strategically and tactically

Responsibilities

• Campaign Development & Execution Design and execute targeted B2B marketing campaigns focused on the healthcare industry
• Leverage key channels including LinkedIn, paid media, industry publications, and healthcare events to reach hospital and healthcare decision-makers
• Content Strategy & Creation Oversee the development and execution of healthcare-specific marketing collateral (e.g., brochures, one-pagers, digital content)
• Manage the relationship with an external creative agency, including reviewing and approving copy and creative assets
• Event Marketing Support Support a calendar of industry events and ensure cohesive messaging across all touchpoints
• Lead Generation & Sales Alignment Build campaigns to drive qualified marketing leads and coordinate handoff to the sales team
• Stakeholder Collaboration Collaborate with internal teams to ensure alignment of campaign goals and messaging
• Participate in regular check-ins and provide feedback to optimize marketing performance

Preferred Qualifications

• Experience working in or marketing for companies such as McKesson, Cardinal Health, or directly with hospital procurement teams
• Familiarity with healthcare trade publications, industry events, and thought leadership channels
• Prior exposure to B2B financial products or commercial payment solutions (not required; training will be provided)
• Experience running demand generation campaigns across digital and traditional channels

Benefits

• Health
• Vision
• Dental
• 401K plan
• Life Insurance
• Pretax Commuter Benefits