Inbound Marketing Associate

Summary

Join our client, a global leader in unified communication solutions, as an Inbound Marketing Associate! This role is vital in driving traffic through innovative lead generation campaigns. You will collaborate with marketing and sales teams, managing inbound conversions, scrubbing data for Salesforce.com, and contributing to business growth. Responsibilities include processing high-volume form submissions, scheduling sales appointments, performing data analysis, maintaining data hygiene, and collaborating with cross-functional teams. This is a full-time, permanent, work-from-home position requiring a BA/BS degree and Salesforce experience. The schedule involves flexible shifts to accommodate UK and US time zones.

Requirements

• BA/BS degree in Communications, Business Administration, Marketing, or a related field is required
• Fluent English speaker with excellent written and verbal communication skills
• Ability to work flexible shifts, including nights and early mornings, to accommodate both UK and USA time zones
• Extensive knowledge and hands-on experience with Salesforce.com is a must, including the Import Wizard tool
• At least 1-2 years’ experience using Salesforce
• Proficiency in managing and maintaining large-scale data is essential
• Advanced computer skills with proficiency in Microsoft Office Suite (Word, Excel, and PowerPoint)
• Demonstrated ability to collect, analyze, and enhance data with a focus on accuracy, completeness, and quality assurance
• Experience conducting data audits, resolving discrepancies, and enriching records for dynamic and accurate reporting
• Exceptional ability to prioritize and manage a high volume of tasks efficiently without compromising on quality
• Capable of aligning multiple tasks and deadlines to meet organizational goals and maintain productivity in a fast-paced environment
• Proven ability to work effectively with cross-functional teams, fostering collaboration to achieve project outcomes and campaign success
• Strong interpersonal skills to build relationships with internal teams and external stakeholders, ensuring follow-up communication is timely and professional
• High degree of detail orientation with the ability to manage complex workflows and identify opportunities for improvement
• Self-motivated and proactive, demonstrating initiative in process optimization and problem resolution
• Exceptional follow-up skills, both internally and externally, to support the sales team with high-quality engagement and task completion
• Ability to prioritize appointments, manage sales calendars, and contribute to revenue-driving initiatives effectively
• Ability to work under pressure and meet tight deadlines without compromising on the quality and accuracy of deliverables
• A growth mindset with a commitment to continuous learning and skill improvement, ensuring the effective use of latest tools and practices
• Consistently seeks out ways to optimize processes, implement best practices, and contribute to the overall success of the team

Responsibilities

• Facilitate High-Volume Processing of Inbound Form Conversions
• Efficiently manage and process a large influx of inbound form submissions. Ensure swift, accurate, and methodical handling of each form while maintaining strict data integrity and adherence to company protocols. Experience with managing high-volume workflows is essential
• Coordinate and Execute Outbound Appointment Setting for the Sales Team
• Leverage inbound lead conversions to schedule high-quality sales appointments. Prioritize leads based on specified parameters, effectively communicate with prospects, and ensure alignment with the sales team’s calendar and goals. Strong interpersonal and organizational skills are required
• Perform Comprehensive Data Collection and Analysis
• Gather, consolidate, and organize data from various sources. Monitor the accuracy and completeness of incoming data to ensure reliability for reporting and downstream decision-making processes
• Maintain Data Hygiene and Enrichment Procedures
• Conduct regular data audits to identify and correct discrepancies within the database. Enhance data quality by enriching records with relevant information, ensuring the system 2 remains a reliable source of truth. Proficiency in data management and high attention to detail are critical
• Upload and Manage Files Using Salesforce.com Import Wizard
• Prepare, clean, and format data for seamless upload into Salesforce.com via the import wizard. Address any import errors and inconsistencies promptly while adhering to system protocols and best practices
• Collaborate with Cross-Functional Teams
• Work closely with marketing and sales teams to ensure the successful execution of campaigns and projects. Offer insights and administrative support that contribute to the achievement of organizational objectives. Strong communication and teamwork skills are essential
• Follow Up on Past-Due Tasks Assigned to Sales Professionals
• Proactively monitor and track overdue sales tasks, providing reminders and updates to ensure timely completion. Take ownership of follow-up processes to support the sales team’s productivity and efficiency

Preferred Qualifications

Familiarity with or the capability to quickly master HubSpot or similar marketing intelligence tools is advantageous

Benefits

Work From Home/Remote